Clubs could encourage members to walk, cycle or even skate to the gym, and might also sponsor outdoor groups
to the gym at all, or for the planned amount of time. Successful perceptions means happy, retained customers.
Lower intensity exercise is OK: Today, many people don’t believe lower intensity counts. Teach people that it’s OK to move at lower intensity levels, such as walking (including on the treadmill), yoga, pilates, stretching. Adding steps to your day by parking further from the gym and walking an extra block is a great way to build your movement repertoire.
“We’ll help you make exercise your lifelong partner, inside and outside the gym”: Giving members permission to enjoy movement they like doing outside the gym makes them more likely to come back to the gym for structured ways to stay strong and healthy. Sponsor member walking, biking and
hiking groups; encourage biking, walking or skating to the gym; hold dances in conjunction with dance workout classes. Offer workshops in how to fi nd
August 2015 © Cybertrek 2015
movement opportunities in daily life. When you show your members how to be active inside and out of the gym, you become their ally in activity.
Strengthen the ‘core’: Just as you need to strengthen your core muscles to support your body without injury, so you need to build up your core relationship with movement. Encourage members to build consistency (fi tting movement into every day in some way, shape or form) before constancy (coming to the gym three times a week and working out for a hard 45 minutes).
“Exercise today to feel good about yourself today” is a more motivational message than the promise of health, wellness and beauty in the future. Encourage members to explore the gym’s programme to fi nd classes or machines that make them happy and connect with friends, not to stick with something that makes them feel like failures because they believe it's ‘good for them’ or they ‘should’ like it. ●
WANT TO READ MORE?
No Sweat! How the simple science of motivation can bring you a lifetime of fitness translates 20 years of research on exercise and motivation into a simple four- point programme, helping readers understand why most people lose their motivation to exercise, drop out of gyms and dislike exercising. No Sweat was written to help
people who have struggled to stay motivated, as well as the professionals and organisations that work with them. Practical, proven and loaded with inspiring stories, No Sweat shows how to help people convert exercise from a chore into a gift, motivating a lifetime of exercise.
Read Health Club Management online at
healthclubmanagement.co.uk/digital 47
PHOTO:
WWW.SHUTTERSTOCK.COM/KEVIN WANG
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