INDOOR CYCLING
Think about the studio environment: A cinema-type atmosphere is more forgiving for those who don’t want to feel exposed
the exercise formats and services they like, and critically why they like them, will provide context to your marketing plan, assisting conversion and avoiding mismatched programming. Gary Warren
NEW FORMATS
Fusion classes are good for entry level: classes that include a mix of elements are fun, like boxing and cycling. However, don’t do weights or yoga on the bike as this does neither discipline properly – run consecutive sessions instead. Sarah Morelli
Change the schedule every quarter and keep the fun factor in mind to lessen the fear for unfit riders. Ask instructors to come up with theme-based rides and market them around holidays and club events. Overweight or obese members have a challenging time sitting on an upright bike for a full hour; we’re finding many people prefer 30-minute classes. Clubs could also market a six-week
challenge asking members to attend at least two classes a week, with a specific start and end date, and track their progress week-by-week. This is an excellent way to get new people to sign up, as there’s a do-able commitment and
an end in sight, but in the process they will build relationships with each other as well as the instructor. Jackie Mendes
THE ENVIRONMENT
The studio environment and choice of instructor play a huge part in turning the dark and sweaty boom-boom room into a welcoming, beginner-friendly space. If people can hear and see what’s going on prior to attending, there’s less apprehension with that first class experience. Ideally the instructor should be able to make eye contact with
The new standard in group cycling.
The new standard in group cycling.
The premium Lifecycle GX™ is biomechanically engineered and user-tested to ensure a comfortable yet effective workout, ride after ride.
THERE IS August 2015 © Cybertrek 2015
LifeFitness.co.uk/LifecycleGX 01353 666017
NO FINISH LINE © 2014 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness is a registered trademark of Brunswick Corporation.
LifeFitness.co.uk/LifecycleGX 01353 666017
Read Health Club Management online at
healthclubmanagement.co.uk/digital 77
The premium Lifecycle GX™ is biomechanically engineered and user-tested to ensure a comfortable yet effective workout, ride after ride.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92