INTENZA UK PROMOTION
The range includes treadmills, upright and recumbent bikes and ellipticals
Intenza offers an Interactive and an Entertainment series
by the exerciser’s effort, at 40 strides per minute or 40 revs per minute. Whitling and Bertrand are now
drawing on their combined 55 years of experience of the fi tness industry to grow the Intenza brand in the UK. Bertrand says: “We’ve both
developed strong industry reputations from looking after our loyal customers and ensuring we go about business the right way. In fact, this was the main driver in us wanting to work together.” “We both understand that if we can
keep customers happy, then it serves to build a sustainable, profi table business.” The duo are supported by a full UK
logistics and service team as well as an international marketing team. And the response from the UK fi tness community to the pair’s news about Intenza? “Overwhelming!” says Whitling.
“That is most defi nitely the word that best describes the response from industry leaders that we’ve spoken to so far, both in terms of how excited they are that Graham and I are working together and also on how exciting the Intenza brand and equipment looks.” Their fi rst UK order came from
Mark Anthony, chief executive of expanding low-cost gym chain Rush Fitness - even before the new company had been announced - based on the strength of the equipment and Anthony’s trust and belief in them. The installation took place at
Anthony’s Rush Fitness in Aylesbury The Intenza cardio equipment has a sleek, contemporary design
this summer and he is planning to roll the equipment out to other new sites this year. Anthony says: “I’m very excited about the new Rush Fitness Aylesbury club being kitted out with new Intenza cardio equipment.” “As soon as I fi rst saw the range at
FIBO, I could see the superior build quality and sleek, contemporary design of the products.” “And knowing that Intenza in the
UK was being led by Graham and Jez, with their vast industry experience, I
40 Read Health Club Management online at
healthclubmanagement.co.uk/digital
knew the support they would provide would be world class.” “Knowing our club will be the fi rst in
the UK to take delivery of the Intenza range also gives us an added benefi t when pre-selling memberships.” ●
More information: Tel: +44 (0) 3300 241313 Email: info@intenzafi
tness.co.uk Web:
www.intenzafi
tness.co.uk
August 2015 © Cybertrek 2015 The eco credentials of the Intenza brand will appeal to many members
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