Welcome to HEALTH CLUB MANAGEMENT
Health Club Management is IHRSA’s European Strategic Media Partner
p50 From Singapore to Spain, we showcase some of the leading design projects in health and fitness clubs around the world
p30 Total Fitness: Consolidating its turnaround through partnerships with big names such as Becky Adlington. We talk to Richard Millman, Warwick Ley and Ray Stenton
03 Editor’s letter Fitness operators must be heretical
towards their brand heritage, asking challenging questions about what they do – and, crucially, who for – says Kate Cracknell
08 Letters A US report further shows the key
role doctors should play in advising obese and overweight children and their families, says Doug Werner of Core Health and Fitness
10 News round-up Les Mills launches new On Demand
service, Fitness First rumoured to be gearing up for a sale, Osborne’s ‘Living Wage’ set to impact the sector, and Fitbit floats on the NYSE
19 People news Sir Chris Hoy joins Pure Gym as an
advisor, and Dame Carol Black to take a place on the ukactive board
4
20 International news Vivafit set to launch in Kazakhstan,
and Komune Bali embraces wellness travel with extended fitness offering
22 IHRSA update Kristen Walsh looks forward to the
IHRSA European Congress being held in Marseille, France, in October
24 ukactive update ukactive chair Baroness Tanni-Grey
Thompson on the move towards a new workforce development structure for the activity sector
25 Diary dates Get ready for LIW and the second
FIBO China event in September 28 Everyone’s talking about...
Is healthy offensive? A recent Protein World ad caused a huge furore over its body image message. What do our experts think?
Read Health Club Management online at
healthclubmanagement.co.uk/digital
50 Design spotlight In the second part of our series
showcasing best practice in health club design and architecture, we take a look around the world and spotlight four of our favourites
August 2015 © Cybertrek 2015 30 Interview
Total transformation Kate Cracknell speaks to the team responsible for the turnaround and future growth of the Total Fitness health club chain
42 Breaking the mould Is your business ready for post-
demographic consumerism?
Trendwatching.com explains why the old consumer models must go
46 Rebranding exercise Michelle Segar PhD explores how
health clubs can retain members by helping them find joy in exercise, both inside and outside the gym
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92