ICG’s virtual reality technology drives engagement levels in cycling classes
comfortable in leaving after a few tracks and to gradually build up to a full class. Laura McStay
MARKETING
Offer shorter classes of 20–30 minutes during off-peak hours, labelled as Express classes – no-one wants to be called a beginner, even if they are one! If you offer shorter classes and have your best instructors teach them, new participants will gravitate towards them. The key to making this work is to label
your classes well and offer informative and enticing class descriptions.
‘Introduction to indoor cycling’ is not selling the dream! Think ‘Indoor cycling for real people’, with a description explaining the class. To recruit more out-of-shape riders, market a Beat Ride – using heart rate training as a guide with fun, upbeat music – or Empower Ride, which aims to lift members’ spirits using positive motivational cues and emotionally-driven music. Jackie Mendes
Before launching new programmes to appeal to a wider audience, work hard to understand your non-indoor cyclists’ training habits. Discovering more about
August 2015 © Cybertrek 2015
Jackie Mendes Brand manager,
RealRyder International
Phillip Mills CEO,
Les Mills International Jonathan Monks Business development manager UK & Ireland, CFM Cameron Chinatti
Director of education, Stages Indoor Cycling
Duncan Lawson Director, Fithealth
Laura McStay – Customer implementation manager, Les Mills UK
Meet our experts
Lou Atkinson
Master instructor, Schwinn
Richard Baker
Commercial director, Wattbike
Sarah Morelli – Education & development manager, Star Trac Europe
Tracy Morrell – Sales
and marketing director, React Fitness
Gary Warren
CXO, Indoor Cycling Group (ICG)
Read Health Club Management online at
healthclubmanagement.co.uk/digital
75
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92