THE FITNESS SPACE’S FIVE KEY PILLARS: ■ Fitness Food Focus Consultation
and Review service - a set methodology around understanding members and helping them achieve
their goals in a structured manner ■ Service - looking after members
in the facility and beyond ■ Programming - a specifi cally designed and structured programme built around the
consultation, lifestyle and goals ■ Optimise membership - through support services such as high quality personal training, fi t
camps and classes ■ Results focused - reporting on progress, support and expert service
Wellness Lifestyle CRM platform benefits: Programming and Coaching With the PRESCRIBE App, you can easily create truly personalised training programs for your members. The SELF App is especially tailored for
unsupervised facilities, enabling members to pick and choose programmes most suited to them from a pre-defined library of programmes based on their fitness level, time available and equipment installed in your facility.
Engagement With the CHALLENGE App, you can engage members and prospects with competitions and social initiatives, such as the globally popular Let’s Move for a Better World challenge. Users can interact with others and track performance results on a leader board.
Member Assessment With the PROFILE App, you can better understand members’ deeper motivations for exercise to create programmes that match their aspirations. Body analyser integration enables you to check the members health status and show biometric progress. ●
CONTACT US WEB:
www.technogym.com
EMAIL:
UK_info@technogym.com CALL: +44 (0)1344 300236
August 2015 © Cybertrek 2015
CASE STUDY: THE FITNESS SPACE T
he Fitness Space opened in 2010 in Ascot, led by former Olympic Athlete Tim Benjamin. Inspired by
his experience in athletic training methods, the club focuses strongly on the individual needs of each member – an approach that’s proven to be very successful in raising programme compliance and member retention rates. Following the success of the first site, their first franchise operation was opened at Hughenden Valley in 2014.
Programming and Coaching To help drive its service-led approach, both clubs installed Technogym’s connected equipment and mywellness cloud technology with the member journey structured around Technogym’s PRESCRIBE business application. Each new member receives a
dedicated personal consultation that reviews health and exercise history, preference, diet and aspirations. This enables specific goal setting and the creation of a custom programme – supported by reference pictures and videos that members can assess via the mywellness app. Benjamin says:
“Programming with Prescribe is quick, easy and effective. The programme library is extensive and we can add and customise our own exercises to suit every client’s specific need offering a truly tailored programming.”
Over 80 per cent of members now
have an assigned programme at The Fitness Space. “Programming is vital to success; without it, members are missing out on measuring and optimising their goals,” says Benjamin.
“With the integration of the mywellness app and
mywellness.com it also ensures that members can complete programmes and track other activities outside the club, whilst travelling or on holiday and we have full visibility which is great step forward.” So far in 2015, there have been 14, 252
member logins to
mywellness.com and the app by members at The Fitness Space with over 25 per cent of members tracking outdoor activity.
Member Assessment In 2015, The Fitness Space has invested in a Tanita Composition Device. Tanita syncs directly with mywellness cloud allowing members to track their results via the app. Benjamin says: “As we are building our network of franchisees, it is vital that all future investments in our service offering have tangible benefits to our franchisee owners. Tanita does exactly that! In our first month offering Tanita, we’ve doubled the amount of programme reviews delivered compared to the previous month. In addition, we’ve increased our secondary spend income via even more PT being delivered.”
Read Health Club Management online at
healthclubmanagement.co.uk/digital 27
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