Health Club Management


is IHRSA’s European Strategic Media Partner


Other highlights


Exhibitors & club tour Attendees will have the opportunity to meet one-to-one with leading suppliers of fitness equipment and services. They are also invited to tour some of Marseille’s leading health clubs on 22 October.


Recognising excellence The 2015 European Club Leadership Award will be presented during the European Congress. The award recognises the European club leader who has done the most to advance his or her company and the industry through strong leadership and performance. The recipient of last year’s award was Olav Thorstad, CEO of Health & Fitness Nordic.


Hughes will show how health clubs can best cater for the ‘digital native’ generation


new perspectives aimed at helping delegates think “outside the box”. Consumer and shopper behaviouralist


Ken Hughes, CEO of Ireland’s Glacier Consulting, will present ‘The digital native advance: a new DNA for shoppers’. As the ‘digital natives’ (those born in the 1980s)


Embracing inclusivity


The full-day UFit event – which will focus on how operators can better cater for people with disabilities – will take place alongside the IHRSA European Congress. Taking place on Monday 19 October, attendance is complimentary to all IHRSA Congress delegates who register before 26 August.


Why attend UFit? Disabled people represent over 15 per cent of the global population, but at present this group remains a largely untapped market when it comes to health and fitness provision – even though health club staff already have


August 2015 © Cybertrek 2015


many of the necessary competencies to work with people with disabilities in their clubs and fitness facilities. With this in mind, speakers at UFit


will focus on innovative marketing, programming, training and more to enable health and fitness clubs to attract and retain this important population group. The UFit programme, training and resources will also be launched at the UFit conference. Join the movement to make fitness


more inclusive: #LetsInclusiviseFitness! To register for UFit, simply tick the


appropriate box on the European Congress registration form.


are now entering their 30s, we’re set to witness a major shift in global consumer behaviour. What does this generation expect from life, relationships, brands and retailers? And most importantly, how must we prepare to meet these needs? Hughes will answer these questions and more.


Bryan Williams, chief service officer of B Williams Enterprises in the US, will present ‘Creating a culture of empowerment and ownership’. Getting your staff to exceed customer expectations, which in turn inspires members to renew, starts at the top. Williams, who received a standing ovation for his session on service excellence at IHRSA 2015 in Los Angeles, will share the knowledge and tools required to empower your workforce. Other speakers will include Diogo


Vidigal, in a session entitled ‘Prepare your brand for the future fitness market’; Niki Dean on ‘Thrive or survive: the seven secrets of a high-performance fitness business’; Casey Conrad on how to ‘Create an extraordinary sales team’; and Phillip Mills on ‘Global fitness trends – challenges and opportunities’. The full speaker list and event agenda is


available at ihrsa.org/congress and on the free IHRSA app under ‘Events’. ●


Want to attend?


Event: 15th Annual IHRSA European Congress


Dates: 19–22 October 2015 Venue: Marseille, France For more information: View the full agenda and speaker list or download the event brochure – ihrsa.org/congress Register now: Visit ihrsa.org/congress, call +1 (617) 951 0055, or email intl@ihrsa.org


Read Health Club Management online at healthclubmanagement.co.uk/digital 23


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