Mo Farah (centre) with children from UKA’s Startrack initiative
VOLLEYBALL London 2012’s iconic beach volleyball events at Horse Guards Parade did won- ders for increasing the profile of the sport, in standard, sitting and beach vol- leyball format. Leading up to and beyond the Games,
Volleyball England’s Go Spike campaign is aimed at increasing participation in the sport by creating more facilities and running free taster sessions. LOCOG has donated 4,000 tonnes of sand from the temporary beach volleyball courts at Horse Guards Parade to sports venues across London and the South East in a bid to increase interest and participation.
GYMNASTICS Team GB gymnasts exceeded all expecta- tions to claim four medals, so interest in the sport has never been higher. British Gymnastics (BG) has launched a
range of products and programmes to help increase capacity and cater for increased demand following the Games. Develop- ment officers are working with clubs and other providers, to deliver support to implement these initiatives, particularly satellite clubs, facility developments and bursaries for coaches and clubs. A key focus for gymnastics is retain-
ing gymnasts in the sport for longer. This will be mainly achieved through the participation programme ‘gymnastics for all’ that is providing new and relevant gymnastics opportunities for various age
Issue 4 2012 © cybertrek 2012
groups. This includes the development of exciting activities such as freestyle gym- nastics, festivals and cheerleading.
EQUESTRIANISM Horse riding’s profile was given a boost with the record breaking performances at both the Olympics and Paralympics. The British Equestrian Federation (BEF) is hoping this will encourage new people to take up the sport and win back former horse riders.
Hoof, the equestrian legacy brand of
the BEF, is particularly focusing on chil- dren, women, disadvantaged children and people with disabilities. It’s already been rolled out across London and has attracted funding to increase riding opportunities, raise standards and identify opportunities to aid growth in the sector. The success has led to a further eight regional net- works. The BEF is also promoting its Take Back the Reins initiative, to help lapsed riders get back on the horse. l
Read Sports Management online
sportsmanagement.co.uk/digital 51
‘Gymnastics for all’ provides opportunities for all ages
Extra funding for the BEF’s Hoof
has allowed for a national roll out
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