international tourists, who spent a total of R3.64bn (£273m) in the country. Tourists visiting specifical- ly for the event stayed longer (an average of 10.3 days) and spent more than other tourists. The average spend per person during their stay was R11,800 (£885) with 30 per cent of this being spent on shopping, 20 per cent on accommodation, 19 per cent on food and drink, 16 per cent on leisure and 11 per cent on transportation. The origins of the international tourists


visiting South Africa during the World Cup closely reflected the geography of the 32 participating teams; there was, however, a significant representation


Issue 4 2012 © cybertrek 2012


“Africa proved to the world that we can deliver excellence on time and in budget. Western Cape did its bit for sustaining the vision of what we can be as a country”


of tourists from near neighbour African countries. Over one third of all inter- national tourists were from African countries (especially Mozambique, Swa- ziland and Botswana), while 24 per cent were from European countries, notably England (24,000), Netherlands (9,000) and Germany (8,500) with 13 per cent from Central/South America and 12 per cent from North America.


Research by national tourism organi-


sation South African Tourism has shown that the majority of the 310,000 inter- national tourists whose primary reason for visiting was the World Cup had very positive experiences. Almost 70 per cent thought that South Africa was a great host country, and over a half of those who had attended previous World Cups said that South Africa was a better host


Read Sports Management online sportsmanagement.co.uk/digital 23


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