LEGACY
THE BEYOND SPORT AWARDS
A major element of Beyond Sport’s work is the Beyond Sport Awards, which recognise projects around the world that are actively using sport for positive social change. We highlight four of the winners for 2012
teams and grassroots initiatives that reach 135 territories and countries. Shortlisted through an intensive se- lection process by the Beyond Sport Advisory Panel, projects were selected
T Engaging youngsters via skateboarding SKATEISTAN
INNOVATION THROUGH SPORT AWARD, SUPPORTED BY STUBHUB!
Skateistan uses sport as a tool for em- powerment in Afghanistan and, more recently, Cambodia: countries that are rocked by conflict and poverty. The project uses skateboarding to en- gage young people facing major issues such as sex tourism, gender-based vio- lence or homelessness. However, this is only the initial hook, as the programme also provides access to education and of- fers the opportunity to develop tangible skills and platforms for self-expression. Working with more than 600 partici- pants on a weekly basis, Skateistan seeks to develop self-respect and an identity beyond the young participants’ socio- economic status.
For many Afghan girls especially, Skateistan has offered their first oppor- tunity into education – as well as a rare chance for girls and boys to play together.
his year, more than 350 entries were submitted from social enterprises, federations, cor- porations, professional sports
for meeting the specific criteria for their category as well as meeting Beyond Sport’s four main principles: model, im- pact, sustainability and replicatability. The winning projects received US$2m (£1.6m) of annual funding and specialist business support. Highlighted below are some of this year’s stand out projects.
The Grizzlies Read to Achieve project
MEMPHIS GRIZZLIES SPORT TEAM OF THE YEAR
The Memphis Grizzlies Charitable Foundation and the Grizzlies Commu- nity Investment department, in the USA, provide tools for young people to succeed in school, value their health and prepare for their future, through a number of programmes centered around mentoring. Grizzlies Read to Achieve challeng- es elementary school students to read books and offers rewards to students whose former struggles to read have
led to disengagement in school while Grizzlies TEAM UP Youth Mentoring gives at-risk youths access to adult mentors and helps young people build social connections and life-skills. Combating the obesity epidemic in Memphis, the Grizzlies Healthy Home Court provides resources to empower families to stay active, with Grizzlies players, coaches and corporate partners investing time, talent and re- sources to expand the initiative’s reach.
20 Read Sports Management online
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Issue 4 2012 © cybertrek 2012
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