ROWING
British rowers were on fire at the Olympic Games, with nine medals, which sparked a rise in interest, with almost 28,000 people searching on line for their nearest club during the Olympic period. British Rowing is working hard to
overcome the sport’s traditional ste- reotype to give everyone the chance to try the sport, no matter what age or background. The Explore Rowing programme was launched in 2011 to make it possible for anyone to get into rowing through their local club and is suitable for complete begin- ners. Explore Rowing sessions are now taking place at 550 affiliated clubs nationwide. The RowActiv App has also been
launched to encourage casual gym users to get into indoor rowing to bridge the gap between gyms and water, and includes expertly de- signed training programmes.
Explore Rowing has opened the sport up for everybody
medals, two golds a silver and a bronze – making London 2012 its most success- ful Olympics yet. These successes certainly didn’t go unnoticed with more than 160,000 people having watched the canoe- ing events live and millions more on TV. To maximise exposure and the Games
legacy, the Canoe England participation team delivered canoeing at the specially created live site events prior to the start of the Games in 11 cities across England, and had a strong presence at the Games venues themselves. As a result, 35,000 people were introduced to the sport and this has led to a fourfold increase in people looking for canoeing clubs. The British Canoe Union hopes to support the increased levels of demand through its Go Canoeing programme, which is offer- ing local starter sessions, guided tours, events and information on where to go and how to get started.
HOCKEY GB Hockey and England Hockey have been proactive on the legacy front, with a number of imaginative initiatives, in- cluding two miniature hockey pitches outside the Olympic hockey stadium for spectators to have a go: 30,000 did. Prior to the Games, GB athletes vis-
ited schools as ambassadors; npower’s Big Dribble visited 40 towns in 18 days, getting the public to pick up a stick and dribble. Over the two weeks of London
Issue 4 2012 © cybertrek 2012
30,000 people tried out hockey on miniature pitches set up outside the Olympic venue
Coaches are key to elite success, so anyone inspired to coach can undertake training at no cost to themselves this year, as UKA is underwriting the cost of module-based coaching
2012 and the following three weeks, 600 venues around the country offered 20,000 opportunities for children and adults to try the sport. On the first week- end of September, hockey clubs opened their doors to new members. Since the Games, hockey clubs are reporting excellent interest in people
wanting to come along and the GB Hock- ey website saw a 600 per cent increase in traffic during the Games.
ATHLETICS In preparation for the surge in queries post-Games, UK Athletics made free tast- er sessions of athletics widely available
Read Sports Management online
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