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GRASSROOTS


Was there a single person in the UK who didn’t get fired up by London


2012? But will cheering from the sofa translate to participation? And, if so, will there be the opportunities? Kath Hudson reports


GRASSROOTS SPORTS IN LEGACY MODE


before: to inspire hundreds and thou- sands of people to take part in physical activity, for a lifetime. One of the first ‘legacy in action’ initia-


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tives was the Join In weekend, on 18 and 19 August. Set up by the organisers of the London 2012 Olympic Games, with a £2m government grant, this event was the first of its kind. Almost 6,000 clubs opened their doors and events were organised for free. However, as the glow of the Games


begins to fade, will London 2012 have encouraged people who haven’t done any sport for years to dig out their hock- ey sticks, oil up their bikes, join a gym or even branch out into a new sport? The national governing bodies of sport


ith the hosting of London 2012, Great Britain set out to do what no other Olympic host nation has managed


(NGBs) are playing a key role in delivering the legacy so I spoke to a few about their plans going forward.


CYCLING With eight Olympic golds and a Tour de France winner, cycling’s popularity has, unsurprisingly, exploded. In the month after Bradley Wiggins was the first ever Briton to win the Tour de France, 4,000 new members joined British Cycling, en- quiries to velodromes surged and online interest in British Cycling’s website in- creased fourfold. British Cycling has been working hard


for the past few years to boost partici- pation, organising free community bike rides, mass participation city events and organising and backing competitions, including the Fully Sussed mountain bike round, in the South West. Going forward, there are plans for more of


48 Read Sports Management online sportsmanagement.co.uk/digital


Go Canoeing offers starter sessions and guided tours


the same, including the Go-Ride Games, aimed at cyclists under the age of 16. In the next few years, the facilities built


for the Olympics will be expanded to include a road circuit and off road trails. Plans are underway to secure a long-term future for the road and MTB facilities at Hog Hill and to create a sustainable mountain bike facility at Hadleigh Farm in Essex.


CANOEING The Team GB canoeing squad exceeded its targets, bringing home four Olympic


Issue 4 2012 © cybertrek 2012


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