EDITOR’S LETTER Gold events
T
Andy Murray: The successes of 2012 have inspired the new Gold Event Series
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he UK will play to its proven strengths in sports administration and major event manage- ment to bid for a large number of international events over the next few years. The initiative – called the Gold Event Series – will be delivered by UK Sport in partnership with the
Department for Culture, Media and Sport. It’s part of the government’s wider plan to continue the mo- mentum generated by London 2012 and could see up to 70 more events coming to the UK by 2018. The continued hosting of major sporting occasions is part of the UK’s long-term strategy for sport
and the aim is to use the catalyst of London 2012 and the upcoming Commonwealth Games in Glasgow in 2014 to attract events that deliver both sporting and economic benefits. The Gold Event Series is being funded by £27m of National Lottery money as part of its good
causes fund and will aim to attract events to all parts of the UK, including 36 World and European Championships. Flagship international events have been identified for eight London 2012 and five Glasgow 2014 venues, helping to spread the value and impact across the UK. This is great news for sport in every way. Being regularly exposed to world class sports
performances will continue to inspire our sports stars of the future, while current champions will have the opportunity to compete in world class events on home soil – with all the at home advantages this brings – making this cycle of events great preparation for future Olympic and Paralympic Games.
The UK’s sporting infrastructure has never been better and attracting world class events to the UK will help secure their future funding and maintenance at a time when both are under threat
In addition, the Gold Event Series will continue to engage the public who’ve been so delighted by
their exposure to world class sport during London 2012 and have been left with a thirst for more. Many questions are being asked about how the UK can continue to foster the spirit of volunteering
which shone so brightly during the Olympic and Paralympic Games. Although it’s unlikely we’ll ever see volunteers mobilised on quite such a breathtaking scale again, having opportunities to get involved with world class events on shorter timescales is likely to be attractive to both the Games Makers and those (like me) who weren’t lucky enough to have been chosen to volunteer during 2012. We have a valuable resource in the Games Makers who must be encouraged to take their newly
learned skills and experiences back into their communities to help the UK raise its game when it comes to sports volunteering and this new cycle of events will reinforce this work. On the facilities side, the UK’s sporting infrastructure has never been better and we’re ideally placed
to optimise the great sports buildings which have been developed over the last 20 years and to deploy them for this purpose. Doing so will help secure their future funding and maintenance at a time when both are under threat from budget cuts. The Gold Event Series is expected to attract 250,000 overseas visitors and inject £287m into the host cities and regions where competitions are held. Other sectors can also get involved – the UK’s sports scientists, for
example, are world renowned and can play a part in delivery. I read recently that London 2012 produced such a sense of euphoria
among the population that we’ll be getting a huge baby boom around April time and if being exposed to world class sports events can generate that kind of excitement, then arranging more of the same seems a grand idea.
Liz Terry, editor
lizterry@leisuremedia.com twitter: elizterry Check out our other publications and order free samples at
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