NEW OPENING
Wheelchair badminton is one of the sports available
area) are also available, as well as two studios, a dance and drama studio, an eight-rink indoor bowls area, a health suite with sauna and steam, a crèche, two cafes and conference facilities. Flexible space within the centre allows
for multiple activities to take place simul- taneously. For example, an international swimming or diving event could be host- ed in the aquatics centre one day with the space transformed to accommodate six community groups, each with their own separate pool, the next.
EASE OF ACCESS A host of disability sports within the centre have been given equal importance. For ex- ample, access is provided to the swimming pool via a scissor lift that drops down 1.5m, allowing users to swim straight into the wa- ter. Removable manual hoists are also used in the main, dive and leisure pools. There are also three dedicated ‘chang-
ing places’ rooms which offer hoists and changing beds for disabled users, in ad- dition to accessible toilets and showers. Further accessible shower and changing facilities are also available in both the centre’s dry and wet areas. The centre also offers a platform lift in
the climbing zone, so that disabled climb- ers are able to use the high-level aerial climbing experience.
INTEREST SO FAR Interest in the centre has exceeded all ex- pectations, with 20,000 visitors attending during the opening weekend in April this year. More than 220,000 visits have been recorded in July and August, including 40,000 public swims in August alone. To cope with this increasing demand,
The 16m climbing zone includes a bouldering zone and an aerial assault course
Working closely with the NGBs and local clubs is enabling us to offer the very best opportunities to everyone
SLM has recruited additional front of house and telesales personnel to handle enquiries to maintain customer service standards. The online booking system, operated by the Everyone Active brand, has enabled people to book Group Ex- ercise classes, sports hall use and bowls sessions at their convenience, while al- leviating queues at busy periods. Around one third of casual income is received via
38 Read Sports Management online
sportsmanagement.co.uk/digital
the online booking system. “We’ve had a lot to contend with, with
so many events taking place so early on into the contract and so much demand for use of the space, but we’re delighted that the centre has been so successful,” says Greenwood. “Having experienced so much interest, coupled with such an ex- tensive activity programme we are in no doubt that this success will continue.” ●
Issue 4 2012 © cybertrek 2012
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