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And the winner is… T


he Awards saw Hasbro scoop Toy of the Year with Furby, and VTech picked up the award for Supplier of the Year. Smyths Toys was awarded Overall Toy Retailer of the year, and David Middleton collected the award


for Independent Toy Retailer of the Year. BTHA Chairman Frank Martin announced the winners of the Toy Retailer of the Year Awards, including two Judges’ Special Recognition Awards presented for outstanding achievement in toy retail, which went to regular Toy World contributors Toy Barnhaus and Harrods’ Knightsbridge store. TRA Chairman Alan Simpson unveiled the


Supplier of the Year Awards. Two TRA Special Recognition Awards were also presented to IMC Toys and John Adams. Commenting on the awards, Frank Martin said:


“On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. It was pleasing to see an increase in the number of entries, especially from the Independent sector.


The judges had to deliberate long and hard to fi nalise the retailer shortlists because of the very high standard of entries received. Congratulations must also go to our worthy runners-up who, it should still be remembered, were the best in their categories, and our sincere thanks to everyone for their participation.” Alan Simpson, Chairman of the TRA, added:


“In a year which has continued tough for the industry, exceptional marketing by retailers and suppliers alike has generated a better than expected outcome. Undoubtedly this has been assisted by the development and further launch of tablets joining must have adult products in 2012 which open up exciting platforms for play in the future. Other traditional areas need to rise to the challenge too and as we continue to tour Toy Fair this week retailers will be looking for evidence that will write an even better story for traditional and new toys in 2013.”


The full line up, and photographs, of winners follows over the next few pages.


Toy Retailer of the Year winners: Overall Toy Retailer of the Year - Smyths Toys Independent Toy Retailer of the Year - MIDCO Toymaster Specialist Multiple Toy Retailer of the Year - Smyths Toys General Multiple Toy Retailer of the Year - ASDA Online Toy Retailer of the Year - The Entertainer Judges Special Recognition Award - Toy Barnhaus Judges Special Recognition Award - Harrods (Knightsbridge)


Toy Supplier of the Year awards: Toy of the Year - Furby, Hasbro Supplier of the Year - VTech Collectable Toy of the Year - Moshi Figures, Vivid Imaginations Construction Range of the Year - LEGO Friends, LEGO Game of the Year - Angry Birds Knock on Wood, Mattel Pre-School Toy of the Year - Jake and the Never Land Pirates Pirate Ship Bucky, Mattel Girls’ Toy of the Year - Monster High Ghouls Rule Doll Assortment, Mattel Boys’ Toy of the Year - Web Shooting Spider-Man, Hasbro Doll of the Year - Lalaloopsy Silly Hair Dolls, MGA Entertainment Lifestyle Toy of the Year - LeapPad2, Leapfrog TRA Special Recognition Award - IMC Toys TRA Special Recognition Award - John Adams


Organised by the BTHA and the Toy Retailers Association, the Toy Industry Awards were presented in the brand new Upper West Hall of London’s Olympia in a ceremony following the fi rst day of the 60th annual Toy Fair.


Toy of the Year Furby


“We were thrilled to have won Toy of the Year with Furby. Having a product recognised in this way by the industry is fantastic. Furby was defi nitely the big success story for Christmas 2012, fl ying off toy shelves from launch and dominating the media. As for the rest of 2013/2014, we defi nitely have some exciting plans for Furby – but you’ll have to wait and see.” - Kay Green


Overall Toy Retailer


of the Year Smyths


“We are thrilled to have been awarded Overall Toy Retailer of the Year, especially given the high calibre of retailers in the sector. We’ll be working hard in 2013 to do this award justice.” - Padraig Smyth


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