FRESH THIS MONTH: Each month Fresh sets out to fi nd latest products that will
have toy retailers reaching for the phone. In March we have new releases from: Mega Bloks, Hornby, Spin Master, Revell GmbH, Vivid Imaginations and Lego.
Mega Bloks and Barbie give building toys a stylish makeover this Spring
M 01844 350 033 |
www.megabloks.com
ega Bloks and Barbie are set to transform construction play for girls with the UK launch of Mega Bloks Barbie; the fi rst-ever Barbie building collection designed specifi cally for girls. Following a successful launch in North America the company will now be rolling out the range worldwide, launching in the UK on the 9th of March.
Mega Bloks Barbie invites girls to build, design and decorate their own Barbie world with compatible playsets and mini-fashion fi gures. From a Luxury Mansion to a Fashion Boutique and Barbie’s signature pink convertible car, Mega Bloks Barbie is making over one of the fastest- growing toy categories, one pink block at a time. Combining girls’ love of storytelling and customisation with construction play, the Mega Bloks
Barbie line encourages girls to build and play. By capitalising on the inherent nature of imaginative Barbie role-play, every design element in the Mega Bloks Barbie collection encourages girls to create, customise, design, style and accessorise over-and-over again even after they are done building. Bringing together Mega Bloks’ 27 years of building toy expertise and Mattel’s fi ve decades of insights on what girls love with the Barbie brand, these two industry leaders have joined forces to create an entirely new offering in the fast-growing building toy category – inviting girls to “See what happens when you build ‘n style with Mega Bloks Barbie”.
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