world marketing
Trunki and Aardman team up for TV
Easter will see Trunki’s fi rst-ever TV advertising campaign hit screens. Trunki launched its new Tropical PaddlePak range in January. The advert,
created by Bristol-based Aardman animations, will launch across a host of children’s TV channels this Easter. The 30-second ad will establish the PaddlePak characters as strongly as
their ride-on counterparts, while the illustration style used for the advert will be used for future Trunki marketing activity including online games, apps and events. Rob Law, Trunki MD, commented: “Working with Aardman has been
every bit as enjoyable as you’d expect. Taking the plunge into children’s TV is always daunting, but when you’re working with some of the UK’s most talented animators, it defi nitely helps to put you at ease. We wanted to create something that would stand out to adults, whilst still appeal to our younger viewers, and drawing them into our underwater world.”
Brainstorm unveils Aqua Dragons marketing plans
The toy trade’s number 1 resource for marketing news and opinion
MV’s launches TV campaign for Stunted Scooters
MV Sports has announced a TV advertising campaign for its Stunted Scooter range will launch on the 29th April 2013. Finishing on the 31st August 2013, the
advertising campaign will take place on CiTV Breakfast on weekdays a total of ten spots per day.
The adverts shown will feature up to fi ve
variations showing different models in action. The objectives of the campaign are to make Stunted synonymous with Stunt Scootering, to make Stunted the ‘go-to’ brand in stunt scootering, to show the different types and specifi cations of Stunted Scooter, and to capitalise on the brand’s success to date.
Barbie strengthens entertainment portfolio
Aqua Dragons is the new creature habitat from Brainstorm, featuring live creatures that look like tiny three-eyed dragons. Brainstorm initially planned to TV the item in Autumn, but response from the trade has spurred the company to bring forward the plans with a heavyweight campaign in the UK and Ireland, starting 23 March for the Easter period. In conjunction with TV, Brainstorm appointed PR specialist Bertelli Communications to work on their behalf. Bertelli will manage the launch of the range to the UK media as well as overseeing key social media campaigns. They will target children’s media titles and work with mummy bloggers and parenting websites to promote the brand. Nick Saunders, sales and marketing director at Brainstorm, said: “Aqua
Dragons is a very exciting brand for us, so we are backing it with the largest marketing spend we have ever dedicated to a product range. Already the selections are rolling in and as the volumes grow so will the marketing spend.”
DVD sales have grown by over 50% year-on- year, and March 18th sees the release of Barbie’s new animated feature fi lm, Barbie in the Pink Shoes. The fi lm has reached the number one slot in the children’s charts for pre-ordereds on Amazon. The release is supported with a toy line, a marketing programme including the continuation of the Vue cinema partnership, a TV campaign supporting the toy range and DVD, plus a PR programme including a ballet partnership with the Royal Academy of Dance and a competition that will be judged by Strictly Come Dancing star Darcey Bussell. A UK celebrity premiere will kick off the activity in London. The launch will also be supported with engaging digital content and extensive retail promotions support. Emma Stowers, marketing manager for Barbie, said: “We wanted to
showcase Barbie’s ballet heritage, engaging girls in not only the story and supporting products, but establishing a UK ballet partnership and creating ‘WOW’ experiences. All our marketing activity creates brand awareness but we want to allow girls to have an emotional connection with Barbie as well.”
Toy Suppliers, to feature in Marketing World, send details of your forthcoming marketing initiatives to
Kayleigh@toyworldmag.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76