world licensing
Jakks Pacifi c joins forces with Lucasfi lm
US toymaker Jakks Pacifi c has signed an agreement with Lucasfi lm to manufacture, distribute and market a 31-inch Darth Vader fi gure. The agreement also includes rights for additional product categories including fl ashlights, play tents, arcade games and more, to introduce a new generation of fans to Star Wars. Jakks Pacifi c and
Lucasfi lm will launch fi gures and toy products based on Star Wars characters at major retailers nationwide in Autumn 2013. Jakks revealed its Darth Vader Figure at the
International Toy Fair in New York City. The 31-inch fi gure has seven points of articulation, highly-detailed features and Darth Vader’s signature Lightsaber. John Blaney, executive vice president, marketing, Jakks
Pacifi c, said: “We are excited to build on our existing relationship with Lucasfi lm and produce new products based on one of the most iconic libraries of characters which generations of fans love. We will apply our extensive expertise in the development and marketing of large-scale and collectable fi gures based on blockbuster action entertainment to create these larger-than-life fi gures that Star Wars fans of all ages will be excited about.”
The toy trade’s number 1 resource for licensing news and opinion
Inspiration Works teams up with Disney
Inspiration Works is teaming up with Disney to launch a range of electronic learning toys, based on Monsters University. A tablet and smartphone featuring Mike and Sulley will coincide with the release of the movie in July this year. The new products will feature the voices of Mike (Billy Crystal) and Sulley (John Goodman). Tracey Devine, UK marketing director at Inspiration
Works, said: “We are delighted to be launching new products inspired by Monsters University. We have already had a great response to the tablet and smartphone at our early previews.”
Aurora World grabs Garfi eld deal
Bulldog Licensing has announced that Paws, owner of Garfi eld, has agreed a deal with Aurora World that will allow the company to produce a new range featuring the cat. The new agreement with Aurora
World will add to Garfi eld’s presence in UK retail. Other licensees include Somerbond for men’s nightwear and underwear, J Fox for bags, belts, wallets, hankies and toiletries, Blues Clothing, Brand Alliance and Silverknit for apparel, Sert MST for pet products,
Moonpig.com for online greetings cards and Smiffys for dress-up. Rob Corney, Bulldog’s MD, said: “Garfi eld is the perfect brand for plush so we are delighted to
be working with Aurora who has a reputation for making high quality products that perform well at retail. Garfi eld is one of few brands around demonstrating very high levels of growth at retail in the current climate. He has very wide appeal with a massive following amongst both kids and adults, working with Aurora is the perfect solution to appeal right across his fan base.”
BinWeevils.com hits 20 million UK users and announces music album
BinWeevils.com now has 20 million registered users signed up to the site in the UK. The news follows recent successes including
BinWeevils.com taking the top spot as the UK’s number one digital social world, and scooping its consecutive Bafta Kids Vote award for ‘Best Website’ in November last year. To celebrate,
BinWeevils.com gave 20 users the chance to win a free year’s Bin Tycoon membership over February half-term.
BinWeevils.com has also teamed up with Sony Music to release ‘Bin Tunes’ on 1st April 2013, a debut music album featuring characters from the website. The site offered its fanbase the opportunity to pen the lyrics of four tracks on the album. As well as earning a song-writing credit, four winners will spend a day at a London studio with a top music producer. Over 35,000 lyrics were submitted. ‘Bin Tunes’ includes tracks written and sung by kids, and has an album cover voted
for by kids, giving them ownership of an album they helped create. Eight kids have been chosen to sing on the album, from the many that auditioned.
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