SHOW PREVIEW LEISURE INDUSTRY WEEK
Leisure Industry Week (LIW) returns to the Birmingham NEC, UK this September, showcasing a variety of exhibitors and 150 hours of free educational sessions and features for the active leisure sector
BRIEFING BY LAURA DAGG • LIW TEAM
and fi tness, sport, pool and spa, eat and drink and leisure facilities. These sectors combine to offer business solutions, from product innovations to retention tips and secondary spend opportunities.
L
IW is the only UK trade show to cover the entire out-of-home leisure industry, incorporat- ing play and attractions, health
STAYCATION Despite family budgets feeling the strain of the recession, domestic attractions can take heart from the fact that many will choose to stay in the UK and take advantage of its rich visitor attractions and play facilities. It’s essential that operators consider how best to spend their budgets to ensure maximum effi ciency throughout the procurement process, allowing the provision of destinations, which will attract visitors again and again. At LIW, visitors can meet specialists in their fi elds around the exhibition fl oor and research the new- est innovations all under one roof. This year’s trade show will see the intro- duction of the Association Lounge where visitors can seek advice from some of the leading leisure associations. These include the Play Providers Association (PPA) and the Royal Society for the Prevention of Accidents (RoSPA).
Visitors can road test the products
KEYNOTE SPEECH As part of the Play Providers Conference, Scott Brown, from WDD online (Website Design and Development), will deliver a keynote entitled Magic of the Mouse: Bringing the Florida theme park experi-
EXHIBITOR PROFILE 1 Innovative Leisure D
elegates can soar above their colleagues heads at LIW, as they travel along a Mobile Zip Line.
Making its debut appearance at the trade show, the ride starts at Innovative Leisure’s stand inside the NEC and takes visitors to the show’s outdoor exhibit area where a Water Wars water balloon game will be set up. The play and attractions section inside will also feature a fully operational SkyTrail High Ropes course and a Climbing Wall. The Mobile Zip Line is being distrib- uted exclusively in the UK and Europe by
AM 3 2012 ©cybertrek 2012
ABOUT LIW 2012 Dates: 18 – 20 September 2012 Venue: Birmingham NEC, UK
Opening times: Tuesday 18th Sept 10:00 – 17.00 Wednesday 19 Sept 10:00 – 17:00 Thursday 20 Sept 10:00 – 16:00
Register: Visitors can register for free entry at
www.liw.co.uk LIW is also on Twitter @L_I_W, LinkedIn and Facebook/leisure-industry-week
To exhibit, contact Joel Willmore on
joel.willmore@ubm.com or +44 (0)20 7955 3968.
ence to your guest. Attendees will discover what one of the world’s favourite theme parks can teach them about creating suc- cess, embracing change, leading their team and growing their business. The line up also includes a return for Tim
Fearon from the Extraordinary Coaching Company and a session highlighting the
Innovative Leisure. Access is via a steel staircase, which takes riders to a height of 8.3m (28ft). At the end of the attraction, patent-pending brake technology, the Auto- Retract®, is employed to slow the last part of the ride in a smooth, controlled action. The company’s central exhibit will be
the Sky Trail High Ropes. The Sky Trail Navigator is one of a range of major high ropes courses offered by Innovative Leisure, which distributes the attractions in the UK on behalf of US manufacturer Ropes Courses, Inc. Also on display will be the Grip-A-Rock climbing wall. Built onto a galvanized trailer, the wall is moulded from real rock, result- ing in a very realistic climbing surface.
Climbing walls will feature on Innovative Leisure’s stand at LIW
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