PROFILE
Martin Roth
Maintaining the excellence of the V&A while seeing through its FuturePlan project and bringing the museum into a digital world are just a few of the new director’s objectives
KATHLEEN WHYMAN • MANAGING EDITOR • ATTRACTIONS MANAGEMENT ‘T
his is Tomorrow’ states a poster on the offi ce wall of Professor Martin Roth – director of the Victoria and Albert Museum (V&A).
Used to promote a 1956 exhibition of the same name, its message is a symbol to Roth, both of his life – “I was born in 1955, so 1956 was my tomorrow” – and of what the V&A represents: a collection of art and design that inspires the creators of our future. Having taken on the role of director in
September last year from Sir Mark Jones, Roth’s tomorrows are challenging ones. Funding needs to be raised for the V&A’s ambitious ongoing FuturePlan programme, which is transforming the London museum through contemporary new settings and restoring much of the building’s original Victorian architecture. While implement- ing and overseeing this project, Roth’s aim is to maintain the museum’s excellent performance – last year it welcomed 3.3 million visitors across its sites, the highest number in its 155-year history. To achieve this, Roth plans to keep the
majority of things as they are. “I don’t want to be one of those directors who walks in and changes everything, especially in an institution where it’s working,” he says. Something he does want to change
though is a return to the ideology behind Prince Albert’s The Great Exhibition in 1851 – of a museum that’s made for eve- ryone. “It was conceived as a beautiful museum that was open to different com-
Cate Blanchett as Elizabeth I. The Hollywood Costume exhibition explores the central role costume design plays in cinema storytelling
20 Read Attractions Management online
attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012
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