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INDUSTRY OPINION


Rob Smith Culture entertainment and leisure sales manager, Electrosonic


“I


mprovements in technology allow us to do so much more, with bigger screens, brighter projectors, nicer graphics and better quality images.


Information can be presented in a more exciting and dynamic way and can even be personalised to the visitor. I’m seeing a move away from standard rectangular projected images on the wall to a more creative use of projec- tion on irregular shapes and objects – often using multiple projectors. A constant challenge in our industry


is keeping abreast of technologi- cal change. Many new products and designs appear every year, which


“New products and designs appear every year, which change the way we engineer a project and expand the range of effects and techniques we can use”


Smith joined the industry 20 years ago


change the way we engineer a project and expand the range of effects and techniques we can employ to deliver a client’s dreams. There are many products that promise to do this, but


for one reason or another are totally unsuitable. Distinguishing between them, and being able to advise our clients accurately, is one of the most important services we provide. Looking ahead, there’ll be more con-


vergence of technologies in both the real and virtual world. There will also be more opportunity to extend the experience beyond the four walls of the attraction and allow interaction of groups of people remotely through web interfaces and social media. In these times of austerity, there will


be a focus on value and getting back to basics. It’d be good to see people using more of the facilities and countryside local to them.”


Parlamentarium – The European Parliament’s Visitors’ Centre in Brussels, Belgium


Ray Hole Managing director, Ray Hole Architects


“T 48


he scale of investment into new and mature attractions in the past 15 years has resulted in a broader range of higher


quality attractions in every sector. This has led to greater competition, but has also provided career paths for a new generation of managers and operators. The belief that careers can be


created in this industry, which are rewarding and sustainable, is possibly the best change. Over the next 15 years the best


attractions will fl ourish because of their real understanding of operations


Hole’s fi rst role in the industry was 30 years ago


and visitor experiences and how the experience economy works. However, those that don’t maintain this focus will struggle. Austerity will certainly


Read Attractions Management online attractionsmanagement.com/digital


impact the next 10 years and those that survive this period will con- tinue to fl ourish – visitors will always be attracted to quality and value.”


AM 3 2012 ©cybertrek 2012


“The belief that careers can be created in this industry, which are rewarding and sustainable, is possibly the best change”


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