(Left) Harry Potter continues to draw visitors to Universal’s Islands of Adventure; (right) Attendances to Ocean Park in Hong Kong grew 29 per cent Most of the top 25 parks increased their
visitor numbers in 2011, with some parks showing exceptional growth. The ongoing appeal of Harry Potter increased visitors to Universal’s Islands of Adventure by 29 per cent in 2011, on top of a 42 per cent increase in 2010. In two years, Harry Potter has added almost 3.5 million visits to Islands of Adventure. No wonder Universal is looking to add Harry Potter lands to its parks in Hollywood and Japan. The big growth in 2011 took place in Asia. Ocean Park in Hong Kong (29 per cent), Hong Kong Disneyland (14 per cent) and Nagashima Spa Land in Japan (30 per cent) all reported double-digit percentage attendance growth. The only other of the world’s top 25 parks to achieve this was SeaWorld California in San Diego. The impressive growth in Asian parks has led to attendance at the top 20 parks
KEY FACTS
n 196 million visits to world’s top 25 theme parks in 2011; 3.8 per cent rise
n 337 million visits to attractions run by top 10 operating groups in 2011; 4.6 per cent rise
n 127 million visits to top 20 North American theme parks in 2011; 2.9 per cent rise
n 103 million visits to top 20 Asian theme parks in 2011; 7.5 per cent rise
n 58 million visits to top 20 European theme parks in 2011; 2.8 per cent rise
n 24 million visits to world’s top 20 water parks in 2011; 8.2 per cent rise
AM 3 2012 ©cybertrek 2012
In two years, Harry Potter has added almost 3.5 million visits to Islands of Adventure. No wonder Universal’s looking to add Harry Potter lands to its parks in Hollywood and Japan
LeAding gLobAL theme PARks Rank Park and Location
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19
Magic Kingdom at Walt Disney World, Lake Buena Vista, FL, US Disneyland, Anaheim, CA, US
Tokyo Disneyland, Tokyo, Japan Tokyo Disney Sea, Tokyo, Japan
Disneyland Park at Disneyland Paris, Marne-La-Vallée, France Epcot at Walt Disney World, Lake Buena Vista, FL, US
Disney's Animal Kingdom at Walt Disney World, Lake Buena Vista, FL, US Disney's Hollywood Studios at Walt Disney World, Lake Buena Vista, FL, US Universal Studios Japan, Osaka, Japan
Islands of Adventure at Universal Orlando, FL, US Ocean Park, Hong Kong SAR
Everland, Gyeonggi-Do, South Korea
Disney's California Adventure, Anaheim, CA, US Universal Studios at Universal Orlando, FL, US Hong Kong Disneyland, Hong Kong SAR Nagashima Spa Land, Kuwana, Japan Lotte World, Seoul, South Korea Seaworld Florida, Orlando, FL, US
Universal Studios Hollywood, Universal City, CA, US
20 Walt Disney Studios Park at Disneyland Paris, Marne-La-Vallée, France 21 22 23 24 25
Europa Park, Rust, Germany
Seaworld California, San Diego, CA, US Busch Gardens Tampa Bay, Tampa, FL, US De Efteling, Kaatsheuvel, the Netherlands Tivoli Gardens, Copenhagen, Denmark
TOTAL Source: TEA and AECOM. Read Attractions Management online
attractionsmanagement.com/digital 31
% Change Attendance Attendance 2010/2011
2011
1.0% 1.0% -3.2% -5.8% 4.7% 0.0% 1.0% 1.0% 4.2%
29.0% 28.7% -4.6% 1.0% 2.0%
13.5% 30.3% 4.1% 2.0% 2.0% 4.7% 5.9%
13.0% 2.0% 3.1% 7.2% 3.8%
2010
17,142,000 16,972,000 16,140,000 15,980,000 13,996,000 14,452,000 11,930,000 12,663,000 10,990,000 10,500,000 10,825,000 10,825,000 9,783,000 9,686,000 9,699,000 9,603,000 8,500,000 8,160,000 7,674,000 5,949,000 6,955,000 5,404,000 6,570,000 6,884,000 6,341,000 6,278,000 6,044,000 5,925,000 5,900,000 5,200,000 5,820,000 4,465,000 5,780,000 5,551,000 5,202,000 5,100,000 5,141,000 5,040,000 4,710,000 4,500,000 4,500,000 4,250,000 4,294,000 3,800,000 4,284,000 4,200,000 4,125,000 4,000,000 3,963,000 3,696,000 196,308,000 189,083,000
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