3D/4D/5D D3D CINEMA
Science (HMNS) to digital 3D. HMNS’ opening fi lm, T
D
3D Cinema recently converted the giant screen theatre at the Houston Museum of Natural
ornado Alley 3D, was pro-
duced by D3D’s sister company, Giant Screen Films. Lasting for 43 minutes, the fi lm takes viewers on an epic chase into the heart of a storm. Narrated by actor Bill Paxton, the fi lm fol- lows the largest tornado-research project
ever assembled on separate missions to encounter the birth of a tornado. The theatre at HMNS has been an
important part of the museum’s offer for 25 years. The upgrade from 15/70 mm fi lm projection to a digital 4K 3D system demostrates the team’s commitment to remaining at the forefront of the industry. Charlotte Brohi, vice president of giant
screen operations and fi lm production at HMNS, says: “When we saw a demonstra- tion of the Barco twin projector system, coupled with the potential of the Qube server in January, we believe we found a viable solution to a great digital presenta-
tion. We wanted to give our audience the image quality they were used to with 70 mm fi lm. With the D3D system, the images are picture-perfect and steadier and the artefacts we used to get from the wear and tear on fi lm are gone.” Brohi estimates annual savings with the
new system will be greater than $250,000, which can be directed back into new pro- gramming and exhibits. Founded in 1909, HMNS continues to offer museum-goers travelogues and natural-history documen- taries, but has opened up to increase attendance during non-museum hours through event programming.
Tornado Alley 3D follows the largest research project assembled on sepa- rate missions into the heart of a storm
THE JUICE A
modern twist on Elvis’ music and a futuristic thriller are among the latest fi lm offers from The Juice Films Ltd.
Elvis Rocks features several iconic Elvis
tracks and tells the story of Memphis teens Aaron and Mindy, whose marriage is stopped by the conniving local sheriff. The 10-minute animated fi lm was offi cially licensed by Elvis Presley Enterprises, Inc (EPE) and follows Aaron on a madcap journey from Memphis to Las Vegas in a bid to win back Mindy. The aim of the fi lm is to provide a fun story
with music and entertainment that can be enjoyed by grandparents, parents and chil- dren alike. Pauline Quayle, director for The Juice Films Ltd, says: “We’ve been pleased to work with such a famous and legendary icon as Elvis Presley and to have the full support of EPE to create a fi lm that truly offers such wide appeal. Uniting generations and ena- bling them to enjoy a common link through the fi lm has been a goal from the beginning. We’re grateful to EPE for allowing us to have the artistic fl air to achieve the ultimate attrac- tion experience.” The fi lm’s 4D elements include seat rum-
bles, water and leg ticklers. “It’s all about people having fun,” Quayle continues. “We’re providing a feel good factor and we all need a bit of that right now.” Elvis Rocks is available for immediate release.
58
The Juice is also distributing Ruin, a
futuristic thriller that combines cutting edge technology to produce a 4D attraction with the look and feel of a Hollywood movie. In the seven-minute fi lm, from Attraktion!
Entertainment, a war between machines and the last human survivor takes audiences on a chase through the ruins of a forgotten world, as the hero attempts to escape the continu- ous assaults from the deadliest of weapons. “The quality is amazing,” says Quayle. “The opening scene looks as though it’s actual fi lm
footage, with incredibly life-like trees, bushes and sky. It’s very dynamic and powerful. We didn’t create it, but we recognised that it was something completely different.” To date, the fi lm has been to attractions in
Sweden, Estonia and Israel and proved popu- lar at the recent IAAPA Asia show. The Juice Films Ltd is also the distributor for The Chase, a version for the ride simulator market, which combines the fi lm with a ride experience. Quayle is currently in discussion about more branded fi lms for the future.
“IT’S ABOUT PEOPLE HAVING FUN. WE’RE PROVIDING A FEEL GOOD FACTOR AND WE ALL NEED THAT”
Elvis Rocks offers comedy, family entertainment, action and iconic music
Read Attractions Management online
attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012
PIC: © RYAN MCGINNIS
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