AUDIOGUIDES AND APPS
The London Eye app includes audio, augmented reality experiences and infotainment
THE EDF ENERGY LONDON EYE, UK T
he world’s tallest cantilevered obser- vation wheel, the EDF Energy London Eye, UK, has introduced an app plus
interactive touch screen guides to further enhance the experience of its fl ights. The app, created by Dogfi .sh Mobile, includes Voices of London audio pieces, which provide exciting new perspec- tives of London, as told by three inspiring London fi gures: Henry Stuart, a photog- rapher who offers the perspective of the view through a camera lens; Geoff Dyer, a British author and novelist who offers a historical journey through the capital; and David de Rothschild, an environmental-
THE LOUVRE, FRANCE V
isitors to the Louvre will no longer need to worry about getting lost, thanks to a new audioguide which
uses Nintendo 3DSTM. An innovative localisation feature, jointly developed by teams from the Louvre and Nintendo, allows visitors to see their exact posi- tion within the museum’s four fl oors and three wings on an interactive map. Additional functions include 3D models of major works, 3D images of the museum galleries and high defi ni- tion photos to accompany more than 700 commentaries about the artworks. Delivered by the museum’s curators and lecturers, these conversations provide a fresh perspective on the Louvre’s collec- tions and the story behind the building. Over the past few years, the Louvre has made a conscious effort to develop its digital offer. Using multimedia tools, it has specifi cally targeted people who don’t usually visit museums. The aim is to combine its rich heritage with the cre-
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ist who discusses nature and the London Eye’s position in its environment. As well as augmented reality experiences and “infotainment” pieces, the app offers users the chance to watch the dramatic London New Year’s Eve fi reworks over the Eye. A time-lapse fi lm captured from the top of the London Eye enables guests to experience 24 hours in less than two minutes. Each of the London Eye’s 32 capsules
now feature four Samsung interactive touch-screen guides, which are available in fi ve languages. Visitors can gain access to key information on the landmarks that can be seen from the London Eye, including
The new audioguides lead visitors step-by-step through the tour
their historical importance. Round-the- clock, 360-degree fi lming has provided footage of the fi rst ever multi-dimensional views of the spectacular sights of the capi- tal and 3D technology allows guests to take a virtual tour of the buildings’ interiors. The guides run on Samsung Galaxy
Tab 10.1 devices and were developed with Dogfi .sh Mobile using Appcelerator’s Titanium platform. The application runs on a cloud based CMS allowing the content to be managed by the London Eye staff with little or no involvement from the develop- ment team. The tablets can be updated remotely over wi-fi .
ative world of interactive entertainment. The Nintendo 3DS console was seen as a natural fi t and chosen for its accessibil- ity and ease of use. Available in seven languages, there
is a choice of tours, devised for fi rst time visitors to the Louvre. Each tour lasts approximately 45 minutes. The Masterpieces tour allows visitors to dis- cover or rediscover the museum’s most famous pieces, such as the Mona Lisa by Leonardo da Vinci, the Venus de Milo and the Winged Victory of Samothrace, as they’re guided through some of the Louvre’s most prestigious rooms. Soon to be added is family tour The
Egyptians. Also coming soon is an adapted tour with commentaries acces- sible to handicapped visitors. Visitors who are hearing impaired can access a video-guided tour in French sign lan- guage, which focuses on the Louvre’s major works. Visitors with visual impair- ment can visit the special touch gallery. ●
AM 3 2012 ©cybertrek 2012
PICS: ©OLIVIER OUADAH
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