3D/4D/5D
3D HD media, special effects and a fl ight simulator ride system bring the Transformers to life
TRANSFORMERS: THE RIDE – 3D
to create Transformers: The Ride – 3D at Universal Studios Hollywood. The motion-based thrill ride, which opened in May 2012, propels guests along 2,000ft (610m) of ride track, where they’re surrounded by 14 gigantic screens, many at heights of 60ft (18m). Hailed as Universal Studios Hollywood’s most ambi- tious ride ever created, it tells an original Transformers story using photo-realistic 3D
F
light simulation technology and cutting edge special effects have been combined with 3D HD media
HD media, sophisticated special effects masterminded by Industrial Light & Magic and a roaming fl ight simulator ride system. In the Transformers fi lms, Earth’s humans are caught in the middle of an intergalactic war between alien robots, the heroic Autobots and the evil Deceptions
that physically convert from common mechanical devices, such as cars, trucks and planes to robotic warriors. The ride is a collaboration between crea-
tive consultant and fi lmmaker Michael Bay, Industrial Light & Magic, the brand stew- ards at Hasbro, Inc and Universal Creative.
MACGILLIVRAY FREEMAN FILMS T
o The Arctic 3D tells the ultimate tale of survival. Narrated by Oscar winner Meryl Streep and directed by
two-time Oscar nominated fi lmmaker Greg MacGillivray, the fi lm takes audiences on a journey into the lives of a mother polar bear
and her twin seven-month-old cubs as they navigate the changing Arctic wilderness. Captivating, adventurous and intimate
footage shows the family’s struggle in a frigid environment of melting ice, immense glaciers, waterfalls and snow-bound peaks. MacGillivray Freeman Films (MFF) made
the fi lm, shot entirely in 15/65mm, in co- production with Warner Bros and Imax Filmed Entertainment. Produced on loca-
“WE WANT TO TRANSPORT PEOPLE TO THE ARCTIC AND MAKE THEM FALL IN LOVE WITH THE POLAR BEARS”
tion in Alaska, Canada, and Norway, the MFF crew spent eight months in the fi eld over the course of four years. As well as being the fi rst Imax 3D fi lm ever made about the Arctic, it’s also the fi rst time a fi lmmaker has tracked and fi lmed a mother polar bear and her family at such close range for fi ve consecutive days. T
o The Arctic 3D is presented by One
World One Ocean, a campaign started by Greg MacGillivray to change how people see and value the ocean and inspire them to take action to protect it. (www.oneworl-
doneocean.org). MacGillivray says: “The changes we’re witnessing in the Arctic are a warning of the global changes to come if we don’t fi nd a way to mitigate rising tem- peratures. We want to transport people to the Arctic with this fi lm, make them fall in love with wildlife like polar bears, and moti- vate them to become part of the solution.” ●
The fi lm shows how keeping alive is now more diffi cult for polar bears because of warming temperatures
62 Read Attractions Management online
attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012
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