ATTRACTIONS MANAGEMENT
EDITOR’S LETTER DEFYING THE DOWNTURN
ON THE COVER: Ballgowns exhibition at the V&A, p20
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A
ECOM, which tracks growth in the global theme park market, reported heartening trends recently in its annual global parks
report, which is carried out in partnership with the Themed Entertainment Association (see page 30). The good news is the new numbers show many parts of
the theme park industry have been resilient in the face of the global downturn, with growth across all world regions. The highest levels were experienced in Asia, where Ocean Park, Hong Kong had a 28.7 per cent increase in visitors, Hong Kong Disneyland, 14 per cent and Nagashima Spa Land in Japan, a massive 30.3 per cent. Amazingly, the two Disney parks in Tokyo came in as the fourth and fi fth most visited parks worldwide, in spite of the massive disruption of the tsunami which meant that they were closed for more than a month. The only other top 25 parks in the world to hit this level of growth were SeaWorld in San Diego, California and Islands of Adventure, Florida – both in the USA. The very impressive growth in Asian theme park performance meant attendances
at the top 20 parks in Asia broke the 100 million barrier for the fi rst time and although North America is still at the top of the geographic ranking, Asia is closing the gap quickly and analysts believe it will overtake North America sometime soon.
Global franchises such as Harry Potter and Hello Kitty are giving the operators the opportunity to scale their businesses quickly, with almost a guarantee of success and we can expect to see more of them
Europe has also seen an uplift, with both Port Aventura in Spain and Gröna Lund
in Sweden reporting excellent growth levels at 15 per cent and 12 per cent respectively. The top 10 theme park chains had a good year too, experiencing an increase in business of almost 5 per cent to 337 million visits. A few years back all eyes were on the Middle East as being the place where the
theme park market would experience its next big growth spurt. However, the majority of projects there are still on hold, while those that are stirring from their slumbers are still a long way off setting opening dates and many have been abandoned. Instead, suppliers and designers are turning their attentions to markets in Europe and Asia, where people appear to have an appetite for fun and the money to indulge it. Our 2012-2013 development pipeline (see
attractionshandbook.com/digital) backs up this trend, listing numerous planned developments across Asia and Europe in all the various attractions sectors. A revival is expected eventually in the Middle East market, but the overall feeling is that it will be a while coming. The market is consolidating further around a smaller number of operators with big
portfolios, and global franchises such as Harry Potter and Hello Kitty are giving the operators the opportunity to scale their businesses quickly with almost a guarantee of success and we can expect to see more new brands of this type coming to market.
Liz Terry, editor, twitter: @elizterry CHECK OUT OUR OTHER PUBLICATIONS AND ORDER FREE SAMPLES AT
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PHOTOGRAPHER: TIM WALKER. MODEL: COCO ROCHA
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