Mack Rides’ Blue Fire ride at Europa Park is a combination of a dark ride and a launched rollercoaster
JOHN DAVIES Director of UK operations, OmniTicket
What are the current trends? The trends are to try new ways to attract visitors to attractions in the current economic climate. In terms of ticketing, it’s a matter of using technology to attract the guest to purchase their ticket in advance and guarantee their attendance. These elements encourage us to be innovative with technology to provide the attractions with the best ticketing sales and marketing platforms for both B2C and B2B clients. We’re doing this with the use of mobile phone technologies and unique distribution capabilities.
What are the challenges? Convincing operators that investing in comprehensive ticketing systems can greatly enhance their visitor numbers in the long term, just as much as investing in other more guest-facing areas of the business.
What’s new and exciting? The continually advancing technology being introduced into smart phones. Guests can book a place in a virtual ride queue and use their phone as an admission ticket, either through bar-code delivery to the phone, or NFC (Near Field Communications) technology, which means merely holding their phone close to the admission scanner to gain entry.
What are you showing at EAS? We’ll be showing the latest version of our BOS ticketing application, which is being rolled out to attractions worldwide. The latest version includes a fully integrated food and merchandise application.
AM 3 2012 ©cybertrek 2012
CHRISTIAN VON ELVERFELDT CEO,
Mack Rides
should be treated as such. As chair of IAAPA, Roland Mack is focusing heavily on this issue.
What are the current trends? The current trend in theme parks is for family rides. Operators understand that a park purely for young people won’t bring in the revenue they want, so they’re investing in attractions that are suitable for the whole family. Rollercoasters that can be enjoyed by all ages are currently in high demand.
What are the challenges? The most important challenge at the moment is the diversity of standards. We believe that safety is a global issue and
What’s new and exciting? At Mack, we’re very excited to be providing a launch coaster for a new theme park in Dubai. It will feature a launch from 0 –110 km/h in 2.5 seconds, a 32m-tall loop, two corkscrews and a heart-line roll. It’s good to see projects in the UAE being worked on again. On a general note, the market in China is expanding quickly and producing some great rides and it’s exciting to see the growing markets in Asia and Russia.
What are you showing at EAS? In Berlin we’ll announce several projects for 2013 in Europe. We’ll also highlight our compact MegaCoaster – our current installation at Etnaland, Sicily – and the spinning coaster, which is opening at Toverland, Netherlands in the autumn.
Read Attractions Management online
attractionsmanagement.com/digital 69
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