ROTH’S CAREER HISTORY
1989-91: Curator German Historical Museum, Berlin 1991-2000: Director German Hygiene Museum, Dresden 2001-2011: Director General Dresden State Art Collections
munities and was a social institution,” he says. “We need to be more of a platform of debate, leading from the front. Of course we’ll show the innovations of the past, but if there’s a new innovation, I want it in the V&A. I want to show the innovations of tomorrow. Even if it’s just an idea, we need to discuss it.” Roth is in constant commu- nication with companies, individuals and research groups who are on the forefront
AM 3 2012 ©cybertrek 2012
of innovation and invention. “Many famous designers, including Terence Conran and John Sorrell, have a connection with the V&A. I want to safe guard that tradition and see young designers crediting the V&A for their inspiration in 20 years’ time.”
FUTUREPLAN The ongoing FuturePlan strategy demands much of Roth’s time. Starting in 2001, FuturePlan projects have been revitalising visitor facilities at the museum and redis- playing the collections, bringing modern design and innovation to the heart of the V&A. “Unlike other museums, our architec- ture is our business card,” explains Roth.
“We can’t exhibit style and architecture as our core offering without being a show- case for it ourselves. We have to be more than perfect in what we do.”
More than 300 objects in British Design 1948 – 2012 highlight signifi cant moments in the history and creativity of British design
The next major opening will be the
Europe 1600-1800 Galleries. The existing exhibits have been dismantled and the original Victorian splendour revealed and reinstated. “We opened the windows again and let the daylight in,” says Roth. “The ongoing reinvention of the V&A is really important. It means we’ll always have a fresh attraction for visitors and a new experience, as there’ll be a new part of the gallery that’s been redeveloped. We have great topics planned for the next eight years. It’s all very exciting.”
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