SHOW PREVIEW
JONATHAN PLACHE
CEO, Veqtor
more time to discuss what the client is looking for and reassure them they’re get- ting the best possible solution. Clients are looking for guarantees of income, but there’s a limit to how this can be achieved. The best products on the market will still
fail to generate profi t for the centre opera- tor if the centre itself is run poorly, the customer service is lacking in quality and the product isn’t promoted properly.
What are the current trends? Micro additions to already established attractions seem to be very popular at the moment. While in some circumstances this will still represent sizeable investment, the risk of total change, and therefore the requirement for an expensive relaunch at a venue, is lowered. Operators will be very aware of what
works for them and they’re thinking much more carefully about where they’ll get the best return for their investment.
What are the challenges? The lack of capital investment, while facing a demand for a much higher quality product, is a challenge for all suppliers. Communication in this environment is key. We’re fi nding it’s taking a great deal
CASE STUDY Sally Corporation, US S
ally Corporation will be displaying two new dark rides at this year’s EAS – Power Blast
and Forbidden Island. The company’s stand will host fully
detailed models of both Power Blast – an interactive dark ride concept featuring unique Viper SixD video technology – and Forbidden Island, which is an Indiana Jones-type adventure. Power Blast is a space-age adventure
with interactive video game-type design elements, interactive animatronics, fi xed and moving targets, rotating vehicles, seat vibration and other special effects. Additionally, the shooting device, which is equipped with an electro magnetic sensor, allows the rider to track six degrees of motion giving the video images a 3D quality. Images can be moved forward/backward, up/ down, left/right, or rotated about three perpendicular axes. Vehicles pause to engage the virtual
characters in four major play areas with 16ft x 9ft (5m x 3m) screens. Although
72 Read Attractions Management online
attractionsmanagement.com/digital
the size is fl exible, the ride has a footprint of only 8,000sq ft (743sq m), and has 10 four-passenger vehicles with a throughput of 644 people per hour. Forbidden Island is an interactive
adventure. Visitors are sent on a journey to a mysterious volcanic island to rescue
the island’s treasure and free two scientists from the clutches of the evil Volcanikus before the volcano erupts. Covering an area of 12,000sq ft
(1,115sq m), with a track length of 564ft (172m), the ride has 13 four-person cars and a capacity for 720 people per hour. ●
What’s new and exciting? The side effects of a move to greater quality, as operators ramp up their demands and look for something different and more creative, is an exciting development in the industry.
What are you showing at EAS? Veqtor will be showcasing its interactive electronic treasure hunt, SniggleHunt. The
Electronic treasure hunt SniggleHunt
treasure hunt was launched last year at EAS in London and since then has been installed in a range of locations in the UK and US. The next stage will be the release of the full-blown solution for the European parks market.
EURO ATTRACTIONS SHOW 2012 Messe Berlin, Berlin, Germany • Tuesday 9 – Thursday 11 October 2012 Register at
www.iaapa.org/EAS
211-48
EAS-Berlin_ad148x210.indd 1
19-09-11 16:36
Visitors to EAS can see detailed models of Sally Corporation’s new dark rides
AM 3 2012 ©cybertrek 2012
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86