analysis
in Asia breaking the 100 million figure for the first time. North America still tops the geographic rankings, but Asia is catching up fast and if the pace of growth continues, Asia will overtake North America soon.
EUROPE GROWS DESPITE RECESSION European theme parks have continued to grow attendance levels, despite the ongo- ing problems in the eurozone. An increase of almost three per cent over the top 20 parks in 2011 was something of a story of two halves. Most of the top 10 parks saw admissions increase, while the majority of those in the bottom half of the table saw declining or stable visitor levels. The biggest growth was at PortAventura
where new owners InvestIndustrial opened a Sesame Street-themed kiddie area, Sésamo Aventura, which helped the park achieve a 15 per cent increase in visitors over 2010. Gronalund, Tivoli Gardens, Europa Park and Disney’s Paris parks all saw above average increases in attend- ance in 2011. An ongoing feature of the European
market is the growth in the on-site offer. The majority of the top 20 parks have their own hotels and these have helped many parks increase visitor volumes. The reces- sion has worked to the benefit of these hotels – where families may have cut back on summer holidays, theme park visits can become an extra special treat by including an overnight stay at an on-site hotel.
The biggest growth for attendances to parks in Europe was at PortAventura in Spain
LEADING EUROPEAN THEME PARKS Rank Park and Location
PortAventura saw a 15.5 per cent increase
1 2 3 4 5 6 7 8 9
Disneyland Park at Disneyland Paris, Marne-La-Vallée, France Walt Disney Studios Park at Disneyland Paris, Marne-La-Vallée, France Europa Park, Rust, Germany
De Efteling, Kaatsheuvel, the Netherlands Tivoli Gardens, Copenhagen, Denmark Port Aventura, Salou, Spain Liseberg, Gothenburg, Sweden
Gardaland, Castelnuovo Del Garda, Italy Alton Towers, UK
10 Legoland Windsor, UK 11 Thorpe Park, UK
12 Phantasialand, Germany
The majority of the top 20 European parks have their own hotels and these have helped increase visitor numbers
32
13 Futuroscope, Jaunay-Clan, France 14 Legoland Billund, Denmark 15 Parc Asterix, Plailly, France 16 Puy Du Fou, Les Epesses, France 17 Mirabilandia, Savio, Italy
18 Gronalund, Stockholm, Sweden
19 Slagharen, Hardenberg, the Netherlands 20 Heide Park, Soltau, Germany TOTAL
Source: TEA and AECOM. Read Attractions Management online
attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012
% Change Attendance Attendance 2010/2011
2011
4.7% 4.7% 5.9% 3.1% 7.2%
15.5% 0.0% 1.8% -5.5% 0.0% 2.7% -5.4% -4.6% -3.0% -4.1% 2.0% -1.6% 12.1% -4.4% 0.0% 2.8%
2010
10,990,000 10,500,000 4,710,000 4,500,000 4,500,000 4,250,000 4,125,000 4,000,000 3,963,000 3,696,000 3,522,000 3,050,000 2,900,000 2,900,000 2,850,000 2,800,000 2,600,000 2,750,000 1,900,000 1,900,000 1,900,000 1,850,000 1,750,000 1,850,000 1,741,000 1,825,000 1,600,000 1,650,000 1,595,000 1,663,000 1,500,000 1,470,000 1,481,000 1,505,000 1,464,000 1,306,000 1,400,000 1,464,000 1,350,000 1,350,000 57,841,000 56,279,000
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