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project profi les


PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE WE REVIEW RECENT PROJECTS FROM GYM80 AND TECHNOGYM GOOD REFERENCES


Client: Lifestyle Fitness Supplier:


L gym80 International


eading German fitness equipment manufacturer gym80 International has now relocated its UK operation to fantastic new offices in Darlington, County Durham.


The offi ces are located in the brand new Lifestyle Fitness


gym, fully kitted out with the latest gym80 strength machines, alongside 100 pieces of CV equipment and a large functional training area. The 1,500sq m facility has been converted from a former car showroom and offers almost the entire range of gym80 strength equipment, including the SYGNUM Innovation range, Cable Art, Dual, free weights, plate-loaded and standard selectorised machines. The partnership between gym80 and budget operator


Lifestyle Fitness has strengthened over the past few years as the appetite to move into the low-cost gym sector as grown. gym80 already has extensive experience in the low-cost sector having worked with McFit in Germany for the past 10 years; this experience, alongside the durability of its machines, helped it become the preferred supplier to Lifestyle Fitness. To add value to the partnership, gym80 is also heavily involved with site acquisition and design of the new gyms. The site in Darlington was identifi ed in 2011 as a fantastic


location for a low-cost gym and negotiations on the property, along with gaining the necessary planning consents, commenced. Once planning and legals were approved, the


The 1,500sq m gym has been created in a former car showroom in Darlington


building work took 18 weeks to complete, converting the very tired old car showroom into a state-of-the-art, no expenses spared gym facility. Similarly to many low-cost gym operators in the UK,


Lifestyle Fitness invests in a high spec fi t-out, including solid wood fl oors, saunas in the changing rooms, two studios and best-in-class cardio and strength equipment. At only £15.99 a month, the gym represents incredible value for money, with a team of 14 personal trainers also on-hand to help members achieve their goals. Memberships have been selling very well since the gym opened in June 2012. The upstairs areas above the changing rooms converted well


into offi ce space for gym80 and Lifestyle Fitness. In addition to offi ces, this space now comprises meeting rooms, boardrooms and staff changing. Meanwhile the former valet bay to the rear of the property is self-contained, with large roller shutter doors, and converted perfectly into warehouse and storage space for parts and stock items. The site acquisition and rollout of Lifestyle Fitness continues,


with nine sites in the pipeline to add to the four low-cost gyms currently open in Chesterfi eld, Carlisle, Stoke-on-Trent and Darlington. A new club is due to open in Barnsley this month, with a further four sites expected to open later in the year. All sites are equipped with over 90 of the latest gym80 strength machines, making these perfect reference sites for anyone considering gym80 equipment. Managing director for gym80 UK, Colin Carter, says: “The


The facility offers almost the entire range of gym80 strength kit


partnership with Lifestyle Fitness has really helped gym80 UK become established in the UK, with a network of fantastic reference sites. Being able to locate our new offi ce in such a high quality facility, with almost our entire catalogue of products, is perfect. I will welcome any customers who would like to come and meet us.”


For more information: www.gym80.de august 2012 © cybertrek 2012 Read Health Club Management online at healthclubmanagement.co.uk/digital 77


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