Health & Leisure
Texts can be sent to nudge someone to go out for a walk
VERONICA KORCZ
LIFE FITNESS: PRODUCT MANAGER, CARDIO PRODUCT TECHNOLOGY
Logging activity can motivate people because they are able to see their progress over time. However, adding an element of social interaction and reward is key. For example, allowing a personal trainer to log in and view workout progress, then create new programmes based on that progress, will motivate users to continue to elevate their workouts. Additionally, social media ‘share’ functionality can generate support from a user’s network. Life Fitness uses the Buddy section of its Virtual Trainer website for extra motivation, which allows social interaction with a trainer, a co-worker or a group of people. Users can track progress, share favourite workouts, post results on Facebook and show a map of where they ran via our GPS app.
C M Y CM MY CY CMY K L2
DAVE WRIGHT MYZONE: CEO
Studies on motivation show it has three horizons: the short-, medium- and long-term. For a gym member to be most engaged, you have to meet all three. Members want immediate and instant reward, to see day-to-day progress, and to see progress relative to their desired outcome. MYZONE covers all three horizons of motivation. The live feed element in the class gives the instant reward for effort: showing calories burned, the MEPS (our points system) being earned and the effort you’re exerting relative to your fi tness level. For those outside of the gym environment, we have a watch that shows real-time calories, MEPs, heart rate and percentage of effort. We also have an online account and smart phone
app that graph progress towards desired outcomes over time. It’s this graph of both the medium- and long-term progress towards outcomes which drives motivation. The club can view all this data online, enabling the operator to create a more relevant, deeper relationship with the member.
august 2012 © cybertrek 2012
Join@home Learn2
Contact Manager Mobile
TAKING SELF SERVICE TO A WHOLE NEW LEVEL...
The app graphs progress towards desired outcomes
www.gladstonemrm.com 01491 201010
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