FIA UPDATE
spogo.co.uk is live
David Stalker, CEO of the FIA, provides a development update on
spogo.co.uk and calls for everyone to be part of the London 2012 digital legacy
S
upported by Sport England, spogo – the national sport and fitness finder – has just launched.
T e website is currently in its early
beta phase, which means that it’s a work in progress and we’re looking for your feedback on how we can improve the site. Nonetheless, spogo has already
managed to unlock huge co-operation from across the fi tness and sports world, and we really appreciate the support it has received to date.
extensive support I would struggle to list all the National Governing Bodies (NGBs) of sport which have recognised the opportunity presented by spogo to bind their expertise with the capacity of the operators being brought together through the initiative. These NGBs have already signed up to supply their club data and inspirational content for display on the site. I have also been hugely encouraged by
the backing from operators, who see spogo as a new channel to drive visitors to their facilities. After all, if this sort of mechanism can work to drive take-up of hotel rooms and seats on aeroplanes, why can’t technology do the same for badminton courts and group cycling classes? The spogo project team has had
detailed discussions with a wide range of operators, from big providers such as DC Leisure, GLL (Better), Parkwood, Everyone Active (SLM), SERCO, Leisure Connection and LA Fitness through to single sites such as Bolton Arena and Gosling Sports Park in Welwyn Garden City. We have delivered regular webinars and seminars to engage the sector, not just with spogo but with the ways in which
technology can be used to help attract, engage and support participants. As for the technology
companies in the fitness sector, I’m delighted that they recognise that spogo is about celebrating technology and the role it can play in getting the nation healthier. Companies such as XN Leisure, Gladstone and Legend are showing their value to our sector, and their importance to its future success, by wholeheartedly backing spogo. Together with new market entrants such as Booking Bug, Clock Sushi and MINDBODY Online, we now have a vibrant technology sector within our industry that needs to be supported, valued and encouraged.
Health Club Management is the FIA’s Public Affairs Media Partner
NEWS
spogo: Harnessing the power of technology to help people be more active
active on a variety of exercise bikes, Powerspin or PlayStation Move.
power of partnership “If you build it, they will come” doesn’t work in the digital world. So spogo is working hard to establish partnerships which, over time, will drive significant traffic to the site. Through a partnership with Spotify – a
digital music service that give you access to millions of tracks – spogo is compiling athlete and celebrity training playlists to help get the nation moving. Finding training dull will really become a less valid excuse for inactivity! Another exciting development is
T e health and fi tness industry is invited to give feedback on the new site
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spogo’s charity support of Access Sport through a partnership with Hammerson, which owns major out-of-town shopping malls across the country. This will see an experiential campaign called ‘Everyone’s a Winner’ running throughout the Games, in which people will be encouraged to get
Read Health Club Management online at
healthclubmanagement.co.uk/digital
maintaining momentum spogo is also seeking the help of the digital community with a competition – hosted at
www.spogo.ideascale.com – to seek out innovative ideas from developers and members of the public alike. The competition aims to find the 100 best technology-based ideas to tackle the nation’s excuses and get more people to enjoy sport and fitness; the best idea will receive up to £10,000 to turn the idea into a reality. Keeping up this momentum and
maintaining this level of support will be crucial if our sector is to avoid becoming the next floppy disk, Walkman or bookshelf packed with encyclopaedias – great products thrown on the scrap heap of technological change. The degree to which we engage online, manage our data and embrace technology will be a defining feature in our future success in getting more people, more active, more often.
august 2012 © cybertrek 2012
KZENON /
SHUTTERSTOCK.COM
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