new
opening
Fitness students can hone their skills in a commercial setting
home to this training academy; the team at NHC already has some experience of delivering commercial training, having delivered the training of 8,000 Olympic security staff. It’s also delivering the national apprenticeship contract for the National Skills Academy’s creative and cultural industries. NHC is responsible for the design and management of the énergie academy framework and programmes, as well as the training of all énergie staff, which currently amounts to some 600 employees. The academy covers everything from basic induction training, fi rst aid and health and safety to franchise system implementation training, management and advanced leadership training. énergie has worked with teams at NHC and Goldsmith Management Centre – the college’s leadership centre – to tailor training to the needs of individual franchisees, clubs and staff.
“Hundreds of hours have been spent
working with the specialists at NHC to create a world-class framework. As a result, we have implemented an extensive organisational overhaul which has seen the development of everything from new job descriptions and a competency matrix through to revised operating systems and manuals,” says Spaticchia. The quality of training delivered
through the academy will be measured by its impact on The énergie Group’s overall member retention, and a percentage of the college’s fees are at risk should they not deliver. The contract is worth £130,000 over two years, but 15 per cent of this fee is forfeited if the agreed targets for member retention are not reached. “This industry has an extraordinary
turnover of customers. It defeats me how it can continue to recruit members at such a high level and then lose them.
Full-time staff are always on hand
There’s no point training people if you can’t affect the bottom line. That’s why we’ve developed a training programme to impact customer retention,” says Barr. Adds Spaticchia: “Our average attrition rate is currently four per cent a month, which is very good compared to the industry average. Some of our franchisees are achieving monthly attrition of below two per cent. However, reducing the network average to three per cent would mean many hundreds of thousands of pounds to us and our franchisees.”
reinforcing the partnership The relationship between Spaticchia and Donohue, and their respective businesses, has been further strengthened by the appointment of Donohue as non- executive director of The énergie Group, and the appointment of Spaticchia to the same role in Gazelle Global. “Our relationship is helping to
create applied learning opportunities for students. The potential for industry generally, and not only the fi tness sector, is signifi cant,” says Donohue. As such, the pair hopes that the
venture will be replicated in colleges up and down the country as part of Gazelle Global’s mission. “Partnerships like ours with Fit4less
allows colleges to engage in franchise activity to develop well-rounded and commercially astute students, which is not only good for industry but for society generally,” concludes Donohue.
The founders hope the training model will be replicated by other colleges 40 Read Health Club Management online at
healthclubmanagement.co.uk/digital
healthclub@leisuremedia.com abigail harris
august 2012 © cybertrek 2012
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