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“We’ve already had customers comment to us on the application’s ease of use”
Kirklees Active Leisure launches online memberships
eisure trust Kirklees Active Leisure (KAL), which manages 11 major sports centres and swimming pools on behalf of Kirklees Council, implemented Gladstone Health and Leisure’s new Join@Home system at the beginning of April, having redeveloped a large area at Huddersfield Sports Centre to create a 110-station, low-cost gym under its SMART Fitness brand. Richard Marshall, information systems and technology manager at KAL, says: “The launch of Join@Home went very well. We had a few initial teething problems, but fed the information back to Gladstone and, as usual, they fi xed these relatively quickly for us. We have already
L
Kirklees Active Leisure has launched an online membership sign-up system at one of its largest facilities, Huddersfield Sports Centre, as part of a pre-sales campaign for its new low-cost gym model SMART Fitness
had a few customers comment to us on the application’s ease of use.” So far, the new system has seen around 130 customers register online – about half of these as part of the SMART Fitness pre-sale and the other half since opening at the beginning of April – which represents around 28 per cent of the current membership.
“We’re encouraging members to use Join@Home via a registration link from the SMART Fitness web page,” continues Marshall. “We also have a large sales area with two computers in Huddersfi eld Sports Centre that customers can use to register online.”
28 per cent of the current
membership has joined online
august 2012 © cybertrek 2012
Kirklees Active Leisure became involved in the Join@Home programme as early adopters at the beginning of this year. The leisure trust reviewed Gladstone’s wireframe designs and concepts, making recommendations from its experience of sales and how it would like its customers to progress their online membership.
Online booking through Join@Home will be rolled out to Kirklees Active Leisure’s 10 other centres throughout the next 12 months, to allow time for changes to the trust’s existing membership subscriptions options. Gladstone’s Join@Home allows non-members to sign up for a membership online without having to go into the facility. The software’s fl exibility offers operators a quick and easy–to-manage process for their customers to purchase memberships, paid for upfront, or sign up to a direct debit. Customers can even just register their details for pay as you go, so they can benefi t from online bookings.
If you would like to fi nd out more about Join@Home call +44 (0)1491 201010 or visit
www.gladstonemrm.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital 13
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