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by Irish gym chain West Wood as a means of enhancing the group exercise offering for its members. Twenty units were installed at its Leopardstown club in April; Sandymount has received nine units, while Clontarf is set to receive 11. All GTS classes – including GRAVITY Strength and GRAVITY Pilates – are included in the membership, offering something very different from the typical group exercise classes. Technogym, meanwhile, has developed Kinesis Stations off the back of its successful Kinesis system. Designed with the gym floor in mind, each station focuses on specific muscle groups, but allows for versatility of movement and a variety of exercises. “Progressive strength training fits the trend of functional training that customers are demanding,” says Technogym product manager Craig Swyer.
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SPEED IIII STRENGTH IIII POWER IIII
PROGRESS IIII Tel: 01455 890100 Fax: 01455 890009
Web:
www.leisurelinesgb.co.uk www.powerbag.com www.leisurelinesperformance.com
Email (sales):
sales@leisurelinesgb.co.uk
Leisure Lines GB Ltd, Units 1-2 Jacknell Road, Dodwells Ind Estate, Hinckley, Leicestershire UK LE10 3BS
Premium services Germany-based milon has installed over 2,000 exercise circuits across Europe and the UK. Based on high-intensity interval training, the manufacturer offers a range of different circuits, some comprising CV and resistance, with others exclusively focusing on resistance training. Each circuit is supported by a
smartcard system which stores information regarding each machine’s set-up, ensuring personal settings including seat, handle and lever positions are fully adjusted within seconds of use. “This facilitates a fast- paced circuits workout where users are not required to spend additional time adjusting the machines,” says Holm Hofmann, UK sales director. The Marlow Club in the UK originally
created a premium membership when it installed milon’s combined resistance and CV circuit in July 2009: members paid an additional £6 a month on top of
9
their monthly membership, plus a one-off card set-up fee. By the end of 2010, 740 members – around one-third of the total membership – had signed up for the premium milon package, with the circuit also proving a valuable tool in converting new prospects: membership has grown by around 30 per cent since milon was first installed. Off the back of this success, membership fees were increased across the board by £3–£5 a month from January 2011, with milon now included as part of service for all members. The GTS is also used as a basis for
premium classes in many gyms. DLL Chigwell, for example, offers GRAVITY Total Fitness Courses at a cost of £108 (six weeks of one hour a week) or £192 (six weeks of two 45-minute sessions a week) on top of an average monthly membership of £87.25. The courses are currently attended by around 0.5 per cent of its members. “Income has increased substantially since we started running courses in mid-April – we took £8,355 for the first two six-week courses,” says Claire Bloom, fitness co-ordinator.
Maintaining the ‘must have’ The importance of a good strength training offering is clear: while someone could easily go for a run in the park rather than on a treadmill, there is often no direct alternative for a resistance machine. To experience a workout incorporating a full range of strength equipment, a gym is the only real option. But continued innovation in response
to trends is key to ensuring resistance equipment remains a ‘must have’ for members. “Members are demanding more variety when it comes to training,” confirms Kevin Yates, head of retention and marketing at Leisure Connection.
healthclub@leisuremedia.com lauren applegarth
august 2012 © cybertrek 2012
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