exercise
management PETER CROFT
FITLINXX: EVP INTERNATIONAL
Real-time feedback defi nitely works: we’ve seen the results with our partners and their corporate clients. The information from our activity tracking devices is
wirelessly and automatically downloaded whenever the user walks past the data-receiving hub – which could, for example, be in the lobby of an offi ce or in a health club reception. Once this information is downloaded, the data is visible via web dashboards and smartphone apps; emails or texts can
also be sent to nudge the person to go out for a walk if they are down on their activity levels, or praise them if they have done well. The fact they don’t have to proactively download the information themselves means their social network or coach can support them if they’ve had an inactive day. Most of the partners we currently work with are targeting the 66 per cent of the population who are currently inactive, rather than the 12 per cent who are already gym-goers. Our research shows that 58 per cent of FitLinxx users achieve the WHO physical activity guidelines of 150 minutes of moderate exercise a week, and stay engaged for long enough to change their behaviour.
Data is
downloaded wirelessly
ALEX BENNETT
TECHNOGYM: NETWORK MANAGER
Members are generally motivated by seeing progression, so simple methods of representing relevant feedback is crucial. Systems that offer challenges are also popular for engaging members in communities. Alongside its multiple entertainment options, Technogym’s Visioweb creates a gateway to the MyWellness Cloud, which offers a number of applications including self-prescriptive programming and the ability to create challenges. For users, it stores all their data in one place so it can be accessed through Visioweb, a smartphone or a computer, allowing them to see their performance, take part in challenges and see their ranking.
Being able to track activity both indoors and out is important, as is ensuring that communication channels are correct for each member. The profi ling tool in MyWellness Cloud – PROFILE – uses an aspiration fi nder to identify people’s motivations. This gives operators a better understanding of what their members want to achieve, so they can respond appropriately, as everyone is motivated in a slightly different way.
Users can join challenges and track their ranking
RICHARD SHEEN
PULSE: NATIONAL SALES MANAGER
Pulse SmartCentre – an electronic card that monitors activity in and outside of the club – is installed at more than 50 UK sites, and it has shown that people are motivated in a number of ways. Some like to access meaningful data to work out how they are doing with regards to hitting goals and reaching targets, while others are motivated by reward schemes and in-club competitions. Social media links in well with this technology, and boosts motivation, as it provides a public forum to post results and run competitions. For example, in some of our clubs, members have just signed up for a cycle challenge from Land’s End to John O’Groats. Their results are posted on a Facebook page, with the winners highlighted. The data collected is also sometimes used to say how many calories people in the
62 Read Health Club Management online at
healthclubmanagement.co.uk/digital
club have collectively burned off, and what this equates to in chocolate bars. Weekly, we name the top 10 calorie burners, so it’s a good way to publicly praise members for their efforts. Another advantage of the technology is that it enables staff to motivate people. By analysing the data, it allows them to engage with people and help them towards their goals. The power of interaction should not be underestimated.
The Pulse SmartCentre links in with social media
august 2012 © cybertrek 2012
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