UPDATE
Snap Fitness, the US-based fitness franchise founded in 2003, has made its first move into the UK with the launch of a new 650sq m (7,000sq ft) club in Sittingbourne, Kent. The group is the franchisor
Queenax equipment at the new Aldersgate venue
Virgin Active opens £8m London facility
Virgin Active has announced the opening of its newest club at 200 Aldersgate in the City of London, following an £8m investment in the design and construction of the facility. It is one of the group’s largest launches, with the flagship Classic Health Club incorporating a large gym floor among its diverse range of facilities. Equipment on offer includes Wattbike,
Technogym’s Kinesis Stations, Core-Tex, Freedom Climber – which allows users to climb on a rotating wall – and Power Plate Pro6 vibration machines. Queenax cages are also used, combining suspension and functional training. A comprehensive group exercise timetable
includes AntiGravity Yoga and a range of Les Mills programming. The launch comes as Virgin announced
plans to invest £25m in improving and refitting the 53 former Esporta venues it acquired in July 2011. Matthew Bucknall, Virgin Active
CEO, says: “In the coming year, we will be completing the integration of the Esporta sites, and making significant capital investment in the acquired clubs to improve all areas.”
Work starts on renovation of Cardiff leisure centre
Work is underway on a £400,000 revamp of Cardiff ’s Fairwater Leisure Centre – part of the local authority’s wider strategy to improve the city’s leisure provision. Due for completion in mid-September,
the renovation will lead to the creation of a new gym offering approximately 30 stations of equipment supplied by Life Fitness. A coffee and juice bar, a dance studio
and a multi-purpose activity room will also be offered at the new-look centre. Existing facilities will remain open throughout. Details:
http://lei.sr?a=j8m5F
10
of more than 1,300 facilities around the world and is looking to expand across the UK, with plans in place for between 75 and 100 locations over the next five years. A second facility is due to
open in Milton Keynes, with Snap Fitness joining forces with Jordan Fitness to supply its new gyms in the UK. Matrix and Octane Fitness will also provide equipment. The Sittingbourne club has been equipped
Snap Fitness has ambitious UK expansion plans for the next five years
with kit such as Olympic discs, fit balls and mats, as well as a range of dumbbells that have been exclusively branded for Snap Fitness. Facilities also include cardiovascular
and strength equipment, while group cycling classes and studio-based programmes such as pilates are to be offered in the future. Read more:
http://lei.sr?a=t7I0Q To read more about Snap Fitness’ expansion into the Indian market, see HCM Aug 11, p52:
http://lei.sr?a=g0Z2q
FIA is ‘key collaborator’ for medical sector
The Royal College of Physicians (RCP) has cited the Fitness Industry Association (FIA) as a “key collaborator” for the UK’s medical profession in its new physical activity report. Exercise for Life: Physical
activity in health and disease was released on 12 July and supports the work being carried out by the Joint Consultative Forum. This forum comprises the FIA and the RCP, along with other Royal Medical Colleges. The report – which was
NEWS Snap Fitness enters UK market
New report represents the first formal recognition of the FIA’s efforts
produced by Colonel John Etherington on behalf of the RCP – is the first time the FIA has been formally recognised by the royal medical community. It includes seven recommendations designed to ensure exercise is incorporated as a routine part of the prevention and management of chronic conditions. According to the report, current use of
physical activity is “subject to well-meaning but often transient” initiatives and clear standards are needed to outline exercise referral programme processes. Recommendations include a new medically-
driven national strategy for the use of exercise in disease prevention and treatment, as well as
Read Health Club Management online at
healthclubmanagement.co.uk/digital
the regulation of therapists who treat patients. The training of medical students in exercise and preventative medicine and the use of Quality Outcomes Framework incentives for physical activity are also encouraged. FIA CEO David Stalker says: “It’s fantastic
that the medical community has embraced exercise and physical activity as a routine part of the prevention and treatment of chronic disease. We will not achieve this aim overnight and the report correctly makes many points which we may now take on board. I have no doubt that, through the Joint Consultative Forum, we are once again well placed to carry forward these points and many more.”
august 2012 © cybertrek 2012
image: CandyBox Images/
shutterstock.com
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