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Health Club Management is IHRSA’s European Strategic Media Partner
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Vivafi t expands in India Portugal-based Vivafi t has signed a master franchise agreement for four southern states of India, with the fi rst gym set to open in August in the city of Bangalore. T e four southern states
included in the agreement are Andhra Pradesh, Kamataka, Kerala and Tamil Nadu. With this agreement, the brand
now holds two agreements in India, with the anticipation of another deal covering the state of Maharastra before the end of the year. T e CEO of Vivafi t, Pedro Ruiz,
T e event, taking place in Vienna, will off er delegates key insights into the European fi tness market Market insights at IHRSA Europe
T e 2012 IHRSA European Congress is just three months away. T e 12th annual event will take place on 1-4 November at the Hilton Vienna in Vienna, Austria. A panel discussion entitled ‘Insights
on the European Market: Key Drivers, Statistics & Trends’ will be moderated by Hans Muench, IHRSA’s director of Europe. Panellists will include Rene Moos, CEO of HealthCity International, and Stäle Angel, CEO of Elixia Nordic. How is the economy impacting the changing health club market in Europe?
Events diary Visit
www.ihrsa.org/calendar
30 August–1 September 2012 13th Annual IHRSA / Fitness Brasil Latin American Conference & Trade Show – São Paulo, Brazil
13 September 2012 Webinars: Innovative marketing to grow your membership
1–4 November 2012 12th Annual IHRSA European Congress – Vienna, Austria
19–22 March 2013 IHRSA’s 32nd Annual International Convention & Trade Show – Las Vegas, Nevada, US
august 2012 © cybertrek 2012
What is the outlook for the health and fi tness sector? Delve into the numbers with this panel of leaders, representing some of the most successful club companies in Europe, and hear their perspectives on the opportunities, threats and the hottest trends in their respective markets. Registration rates for the European
Congress increase aſt er 15 August. Details and online registration can be found at
www.ihrsa.org/congress – or for further information, call +1-617-951-0055.
Heart health even
without weight loss Exercise is good for the heart even when it doesn’t seem to be doing anything for the waistline. T e reverse is also true: losing weight can help the heart even when it isn’t getting the daily activity it needs, says the Harvard Health Letter (July 2012). In the study, overweight people who
exercised consistently and lost weight achieved the biggest reduction in heart attack risk. Exercising without losing weight and losing weight without exercising off ered a smaller benefi t. Non-exercisers who gained weight were much more likely to develop high blood pressure, high cholesterol and face greater risks of developing cardiovascular problems. Knowing their workouts are good for the
heart, even if the extra pounds refuse to shiſt , can help motivate people to stick with it.
Vivafi t’s Pedro Ruiz (right) with the Nairs About IHRSA
Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing more than 10,000 health and fi tness facilities and suppliers worldwide. To learn how IHRSA can help your
business thrive, visit
www.ihrsa.org Locate a quality IHRSA club at
www.healthclubs.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital 23
signed the document with Raman Nair, an Indian entrepreneur with 15 years’ experience directing an American multinational in Dubai. Nair has decided to return to his home country to run the fi tness business. Nair and his wife Beetha were in Lisbon in July – for training, and to hire a manager with experience in Vivafi t systems for the fi rst centre. T e master franchise agreement
was only possible, says Ruiz, thanks to the crucial support of the ambassador of Portugal in India, Jorge Roza de Oliveira, commercial attaché Filipe Honrado, and AICEP Portuguese Trade Agency.
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