INDEPENDENT NEWS OPERATOR INDEPENDENT
First GRAVITY Studio to open
GRAVITY UK has unveiled plans to launch its first branded f itness studio, which is currently being developed by principal shareholder Physical Company in High Wycombe. Due to open in October,
the 186sq m (2,000sq ft) studio will spread across two floors. It will include a personal training facility downstairs as well as a group training zone upstairs. Plans to open the new
studio follow the success of the GRAVITY programming e duc a t ion a rm and Total Gym equipment sales division, and is seen as the latest stage of the brand’s growth plans. Customers will be trained by GRAVITY
The 186sq m club by GRAVITY UK is due to open in October
master trainers, with the facility also functioning as a showcase for the latest Total Gym machines. It will also host industry training courses. Physical Company sales and marketing
director John Halls says: “GRAVITY on Total Gym equipment has been gaining momentum consistently in recent years and has proven very successful for the Physical Company. It’s
the right time to be branching out, and setting up the studio near our headquarters in High Wycombe is an exciting new challenge. “We will be using our extensive experience
of different sectors within the fitness industry to operate a first-class health and fitness studio and develop a chain of GRAVITY Studios in the near future.” Plans are already in place for new sites
across the south-east of England after the launch of the High Wycombe site. Details:
www.physicalcompany.co.uk
Kiss Gyms opens nightclub-themed site
Kiss Gyms has announced the opening of a new nightclub- themed, low-cost health club at a former bank in the centre of Swindon – the operator’s second 24-hour location. The 1,347sq m (14,500sq
ft) building was rejuvenated by development partner Createability over 13 weeks and houses 150 pieces of Matrix cardiovascular and strength equipment. A functional training area
Kiss Swindon is the second club owned by Rupert Mackenzie-Hill
at Kiss Swindon offers a number of Bodycore training platforms from Dynamic Activity – forming part of Kiss Gyms’ efforts to enhance the club’s appeal. Kiss Gyms owner Rupert Mackenzie-Hill
says: “Our personal trainers are massively keen on the Bodycore platforms. They are so versatile that the instructors can create an endless variety of workouts for our members.” The gym also uses a system where the body heat of members using the kit is used to heat
august 2012 © cybertrek 2012
the water in the showers, while the club’s temperature can be controlled remotely. Kiss Gyms, the privately-owned health
club group, unveiled its first location within a former children’s activity play centre in Milton Keynes last year. It is also in the process of opening a club in Acton, west London. More locations are now proposed, with Gloucester, Coventry, Sheffield and Cardiff among a number of UK sites being worked on.
“. . . we decided to purchase the Keiser M3 Bike simply because it is the best bike available. It is a great looking bike and the innovative non-wear magnetic resistance system is truly revolutionary. It means that the M3 is really reliable and virtually maintenance free”
Joanna Blythe
Membership & Marketing Manager The Bank of England Sports Centre
OPERATOR INDEPENDENT
M3 INDOOR CYCLE M5
ELLIPTICAL AIR
RESISTANCE RANGE
Keiser UK Ltd
0845 612 1102
www.keiseruk.com
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