news and jobs updated daily on
www.healthclubmanagement.co.uk edited by tom walker. email:
tomwalker@leisuremedia.com GLL latest trust to “go budget”
Leisure trust GLL has opened its first standalone budget gym in Bexleyheath, east London. Gym Bexleyheath houses 92 pieces of the Technogym CV and resistance equipment, a dedicated free weights and stretch area, plus modern changing facilities. In order to keep costs to a minimum, the reception area is self-service, although the gym will be staffed at all times. Monthly memberships have been set at £19.95. GLL initially entered the
M3 INDOOR CYCLE M5
ELLIPTICAL AIR
RESISTANCE RANGE
The Bexleyheath site will be GLL’s first standalone budget offering
budget club sector with its GymLondon brand in 2008, but so far the concept has worked mainly as an option for members to gain limited, gym-only access at full-service leisure centres operated by GLL. GLL operations director Andy McCabe
comments: “The aim of this new venture is to offer a ‘no frills’ approach to fitness, but without
compromising on standards. GLL is a new entrant to the budget gym market. However the concept behind Gym Bexleyheath sits well with our corporate commitment to making high quality fitness and leisure facilities more accessible; we already offer a low-cost, discount membership – GymLondon – within many of the leisure centres we operate.”
Mosaic buys first freehold site
Mosaic Spa and Health Clubs has revealed that it has made its first move into ownership after buying Shrewsbury’s Welti Health and Fitness out of administration. The group operates a
number of clubs around the UK, most of which are under the Fitness Express and Imagine Spa brands, and has confirmed the acquisition of its first freehold site. Welti Health and Fitness has
Welti Health and Fitness will now be renamed as The Shrewsbury Club
more than 2,500 members and comprises a large gym and two separate exercise studios, as well as a Kinesis zone, a boxing ring and a free weights area. Facilities also include a swimming pool with
a sauna and steamroom, six indoor and eight outdoor tennis courts. Following the deal, the venue is to be renamed The Shrewsbury Club.
Downing Corporate Finance, a venture capital
trust that acquired a stake in the business in August 2010, funded the deal. Further investment is also planned to improve facilities. Mosaic managing director Dave Courteen
says: “We very much hope to take the business to the next level.”
Survey reveals cost of poor phone response
Fitness operators could be losing out on potential members by failing to handle telephone enquiries properly, according to Leisure-net Solutions’ National call-Focus Survey. The survey tests telephone membership enquiries against sector standards. This year’s
february 2012 © cybertrek 2012
results saw the national average score decline by 8 per cent – the worst score in the survey’s five- year history. According to the findings, more than a quarter of all potential sales could be lost at the initial answering stage, while half may be lost because staff don’t offer callers a tour.
“The M3 helps us deliver high quality classes for both our instructors and class participants, with excellent feedback due to the onboard computer and console. This is particularly important as indoor cycling is one of our most popular classes”
Paul Batty Head of Procurement at David Lloyd Leisure
Keiser UK Ltd 0845 612 1102
www.keiseruk.com
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