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PEOPLE PROFILE Alex Reid
Mixed martial artist and Celebrity Big Brother winner Alex Reid is about to launch his Alex Reid Academy concept. We find out more about his plans.
Where did the idea for the Alex Reid Academy come from? A lot of celebrities think it’s a no- brainer to put out a workout DVD. What makes me slightly different is that I’m an expert in this fi eld. I’ve competed at the highest level and have been training people for nearly 20 years. I’ve trained and competed with some of the best martial artists around the world and for the past 10 years I’ve been planning to release not just a workout DVD but an entire exercise concept. There’s a gap in the market for what I’m doing. Mixed martial arts is fantastic – it’s definitely one for the future and it’s already very trendy.
Who will the academy target? I want to offer ways in which the whole family – not just professional fighters – can use MMA training to reap the benefits. I’ve develop a concept which is a ‘one size fits all’ way of doing mixed martial arts. It really is for everybody. People can do the same exercises that a pro athlete might do – maybe to a slightly lesser degree, but they’re essentially doing the same thing.
How does the concept differ from other combat-based training? When people take part in Alex Reid Academy sessions, they are going to be pushed – but more importantly they will push themselves. The idea is to teach people how they can do this – how they can learn to set goals for themselves. Because at the end of the day, nobody can push you better than you push yourself. As we all know, the hardest bit is to get to the gym in the first place. Once you’ve done that, you’ve halfway there.
What targets have you set for the new venture? I’d like to see my workouts being introduced in gym chains across the UK, as well as leisure centres and sports halls. The first
february 2012 © cybertrek 2012
stage is to roll out the concept nationwide but – and this might come across as delusions of grandeur – I have a goal to sell the academy in several other countries too. If Bill Blanks can do it with tae bo, then why shouldn’t we be able to do it with MMA? But you have to be careful. I have
some exciting ideas, but you have to be careful and walk before you can run.
How will the concept be rolled out? I’ve signed a joint venture agreement with the énergie Group whereby anyone who wants to open an Alex Reid Academy can do so, using my brand and with me delivering the initial training, but with énergie’s franchising set-up as the framework behind it. énergie will also be launching Alex Reid
Academies in its own clubs, and I’m going to open a Fit4Less by Alex Reid budget club with an Alex Reid Academy alongside.
What drives you? Being able to help people lead healthier lives. I’m lucky that, through my celebrity status, I get noticed when I talk about something I’m so passionate about. When I was a kid, I remember history
lessons where we read about all these great people who made a big difference in the world. I wanted to be one of them! My aim is to make MMA accessible
to the entire society – so everybody and anybody can go in and pound the bag, release some endorphins, get rid of their stress and take out their frustration in a healthy gym environment.
What’s your favourite life motto or quote? If life gives you lemons, make lemonade.
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