EUROPE EUROPE
FOCUS
HEALTH CLUB SPA
The new Berlin club features interiors that are fi tting of a boutique hotel
KITTED OUT
The choice of gym equipment refl ects the club’s high standards throughout, with top of the range products selected. These include Precor’s CV kit – featuring the new P80 touchscreen console, with its host of features – and Technogym’s cardio equipment, all offering its Visioweb AV system. The selection of CV equipment
includes Precor’s AMT alongside treadmills, bikes and cross-trainers from both Precor and Technogym, plus Concept2 rowers. Strength equipment is from Technogym.
The journey so far has taken me from
a dark, intimate members club to the great outdoors – so what’s next? As I am learning, with this club you should be prepared for surprises and the changing rooms are no exception. From the ‘gentleman’s lounge’ in the men’s changing rooms to the dressing room in the women’s, not to mention the leather fi nishings, customers are likely to feel pampered from the very beginning. Once you leave the changing rooms,
you access the gym on the same fl oor. Natural light and high-end fi tness equipment in the 600sq m gym space combine to offer customers the perfect environment in which to work out.
The gym features an extensive
range of equipment, including cardio equipment from Precor and both cardio and strength from Technogym, four rowing machines from Concept2, a group cycling room and two group exercise studios. The gym’s PT zone features the Kinesis system, four Power Plates and a range of functional equipment from Escape Fitness. There’s also a personal training service
which Doron Dickman, chief executive offi cer for Holmes Place Europe, thinks is one of the best in Europe. He puts this down to the rigorous training that staff receive – all personal trainers go through Holmes Place’s own training
We identifi ed an opportunity to meet the holistic needs of urbanites who are seeking an escape
february 2012 © cybertrek 2012
academy – and the focus on continuous learning and engagement with the staff. And with Holmes Place’s philosophy
of ‘Eat well, Move well, Feel well’ – which promotes a complete approach to health and wellness – it’s not surprising that, as well as offering a bespoke nutritional advice programme, only healthy food is served in the club lounge.
ALPINE SPA Although most Holmes Place clubs offer some element of spa, the Berlin club is Holmes Place’s second fully-fledged spa club, following a successful launch of the concept in Zurich in September 2010. Dickman says: “The Zurich club is performing according to projections, from start-up year one into profitability in year two as we grow our presence in the market and establish ourselves as a spa and wellness brand. “We aim to develop the Holmes Place spa brand to become synonymous
Read Health Club Management online at
healthclubmanagement.co.uk/digital 51
Parts of the facility resemble a cosy members’ club, while other areas bring the outdoors in
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