COMPANY PROFILE PROMOTION
Investing in the latest kit ensures The Gym competes with the best
CEO John Treharne is seeking high achievers to work in his business
The company plans to open 80 more clubs over the next four years
potentially loss-making facilities that many people don’t use anyway.
What about group exercise? All our sites offer 40-50 group activities a week, from running clubs to circuits. We’ve also recently introduced a virtual group cycling concept called MyRide in a dedicated area of the gym. We’re now trialling a separate yoga and pilates studio in four of our sites, using virtual technology to stream in hourly classes from some of the world’s top teachers.
What are some of the biggest myths about low-cost gyms? Because we have a low price point, people are sometimes surprised by the high calibre of our facilities. Another misconception is that our members don’t get much personal attention, which simply isn’t true – our gyms typically have 180 hours a week of floor cover, which is something few of the
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premium brands could claim. Our pared-back model, combined with our IT capability, means our staff don’t have to spend hours writing reports, stocking bars or doing pool maintenance, so they can spend more time with our members.
What about suggestions that low-cost gyms aren’t safe? That’s nonsense. Our gyms are staffed from 8am-8pm Monday to Friday and from 10am-5pm at weekends. In addition, they’re closely monitored at all times via extensive CCTV coverage with direct links to emergency services.
How are you funding your rollout strategy? With a mixture of debt from HSBC and equity from venture capital firm Bridges Ventures – we’re fully funded to open 20 clubs a year for the next four years.
How would you describe your membership base? Our price point and no-contract policy makes our offering accessible to people who traditionally wouldn’t have been able to afford the fee at the local leisure centre, let alone a private health club. This means we attract members from
Our general managers are responsible for turnovers in excess of £1m a year
Read Health Club Management online at
healthclubmanagement.co.uk/digital 41
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