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club refurb


CLIENT: HEALTHCLUB VEENENDAAL SUPPLIER: ESC CREATIVE INVESTMENT: €8,000 branding / flooring. €11,000 kit DATE OF PROJECT: MAY 2011


ahead of the competition from budget clubs in the area. The club has produced a vibrant training area, turning


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an under-used squash court into a functional training area that offers a sprint track, boxing equipment, kettlebells and Bosu balls. No construction work was needed, but via the use of strong graphics, ESC Creative transformed the zone into a bright, vibrant training studio. Membership is now at its highest level: before the


installation, the club had 3,600 members and that level had remained stagnant since opening, but since the changes it has gained 300 members. Joint owner Sonja Van Essen says the new offering has made it easier to sell memberships: “Conversions from walk-ins went from 63 per cent to 81 per cent once we completed this installation.”


CLIENT: EASYGYM SUPPLIER: PE CONTRACTS INVESTMENT: £700,000 DATE OF PROJECTS: JUNE AND JULY


deliver an outstanding, clean space, which fitted easyGym’s philosophy of having great equipment and open spaces, as well as offering clients the choice of what they pay for. At the Wood Green club, there were numerous


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mechanical and electrical issues surrounding old equipment, moving the changing rooms and converting the original changing space into a gym extension and studio. There were also tight access restrictions, with the club building actually being part of the shopping centre car park; over 30 tonnes of debris had to be removed by hand into vans and then transported around the block to the skip. Slough had a similar car park location. The schedule was also very tight, as the gyms had to open within seven weeks. The project was, however, a success according to


Veenendaal has seen membership rise to record levels


Dominic Evans, MD of PE Contracts: “At Wood Green, for example, there are thousands more members than when it was a Virgin Active site. It’s more spacious, brighter and lighter. The finish is far superior thanks to the use of innovative and stylish products, such as Altro rubber flooring and Altro Whiterock wall cladding. Member feedback shows customer satisfaction is high.”


ast year, PE Contracts transformed two former Virgin Active gyms – in Slough and Wood Green – into the first two easyGym clubs. The brief was to


etherlands-based Healthclub Veenendaal is a successful, independently owned mid-market club which needed to differentiate in order to stay


The first two easyGym fit-outs required extensive refurbishment work


THE CLOCK REALLY STARTS TICKING WHEN A PROJECT BEGINS…


PROPERTY AUDIT


CON 572 Health Club Strip Ad.indd 1 72


PROJECT MANAGEMENT


MAXIMIZE BUDGET


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february 2012 © cybertrek 2012


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