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IHRSA EUROPE UPDATE


NEWS show preview: ihrsa convention


IHRSA’s 31st Annual International Convention & Trade Show takes place in Los Angeles next month


industry has to offer: inspiring speakers, special panels, educational workshops, unparalleled networking opportunities, receptions and social events. This is the premier event at which to


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mix business with pleasure. The action takes place at the LA Convention Center in Downtown Los Angeles, which is located in the middle of one of the world’s most exciting entertainment complexes: L.A. LIVE. You’ll get to see the latest


developments in fitness equipment during the two-day trade show – some of which will be revealed for the first time ever – and meet the movers and shakers who make the health club industry one of the most exciting sectors in the world. IHRSA 2012 will give you the tools you need to succeed in today’s competitive environment.


educational sessions For IHRSA’s international guests, approximately 20 educational sessions will be simultaneously translated into both Russian and Spanish, as will all four general sessions, as follows: • Practically Radical: Transforming Your Company & Challenging Yourself – William Taylor, founding editor of Fast Company (sponsored by Matrix Fitness) • How Great Leaders Inspire Action – Simon Sinek, founder of Simon Sinek Inc. and author of Start With Why, How Great Leaders Inspire Everyone to Take Action (sponsored by Precor Incorporated)


Te vibrant city of Los Angeles will provide an exciting backdrop to this year’s IHRSA Convention ABOUT LA


Each year, an estimated 10 million visitors pass through downtown Los Angeles for business or pleasure. Attracting travellers from around the globe, the downtown area’s expansive range of hospitality options make it a desirable place to stay for tourists and business professionals alike. With a number of unique restaurants, shopping experiences, museums and more, downtown LA is the perfect destination for those who want to explore the rich history and culture that this city has to offer. As the entertainment and creative capital of the world, Los Angeles offers a wealth of experiences that few other destinations can match. The recent renaissance of downtown Los Angeles has attracted a great deal of attention. With numerous attractions and cultural sights – and plenty of new hotels – the area has transformed into a bona fide world-class destination. To receive visitor information, maps and restaurant listings, as well as a host of other useful information, you can connect with the Los Angeles Convention & Visitors Bureau at www.discoverlosangeles.com


• Te Art of Enchantment – Guy Kawasaki, co-founder of Alltop.com, founding partner of Garage Technology Ventures, and former chief evangelist at Apple (sponsored by Technogym) • An Open Forum with the President’s Council on Fitness, Sports & Nutrition – Shellie Y. Pfohl, M.S., executive director of the President’s Council on Fitness, Sports & Nutrition (sponsored by SPRI Products)


register today Visit www.ihrsa.org/convention to learn more about this event and to register. UK delegates booking through the FIA will receive a discount of US$100 on


current member/non-member rates. Book online at www.ihrsa.org/register quoting the discount code FIALA. Questions? Contact IHRSA’s International Department at intl@ihrsa.org


22 Read Health Club Management online at healthclubmanagement.co.uk/digital


additional highlights • First-time and/or solo attendees shouldn’t miss the Making Connections Orientation on 14 March from 7.30- 9.30am. IHRSA staff will be there to help you get acquainted with other delegates. • On 15 March at 8.00am, IHRSA president and CEO Joe Moore will report on the state of the global health club industry. • International attendees and their invited guests will gather for friendship and fun on 15 March, from 7.00-9.00pm, for Planet IHRSA: Te International Reception, sponsored by Snap Fitness. • Learn strategies for combating VAT from IHRSA’s Public Policy team on 16 March from 10.00-11.00am, during one of the concurrent education sessions.


february 2012 © cybertrek 2012


HRSA 2012 will provide an extraordinary opportunity to experience the best that the health club


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