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use, a tangible saving of staff time and, perhaps more surprisingly, a drop in anti-social behaviour. “The outdoor pitches are 500 yards


away behind trees, and previously our staff had to spend time checking people left the pitches and courts when their allotted time was up,” continues Walker.


“People will continue to play all the time the lights are on, but now we can control the length of time they stay as fi ve minutes after a booking ends, the lights automatically go off. “The software programme also saves


us from confrontation, particularly with youths who often used to hang around the pitches. Now, if there are no bookings, the facility is in darkness, so we don’t have kids hanging out or people taking advantage of a game for free, where in the past we had to come out and ask them to pay.”


Cashless clubs With membership fees of just £15 a month, Fresh Fitness offers budget


february 2012 © cybertrek 2012


Budget operator Fresh Fitness uses wrist bands


(left) that allow for cashless payments in the clubs


fitness facilities at six locations in Denmark and seven in Norway. With typically just one member of


staff manning each club, and none during off-peak hours, the innovative concept relies heavily on technology. Fresh Fitness members register and pay online, and member contracts are signed digitally at the club and put online. In-club credit card terminals are


integrated with eXerp’s ClubLead, an IT platform specially designed for large fi tness chain operators. Members receive a wrist band that gives them


access to the club. This is also used to process and pay add-on charges at touchless readers for optional extras, such as entering manned classes and using the showers, as well as buying retail products at ClubLead integrated vending machines. Prices are controlled by ClubLead


software, which means that Black Label members – who pay an additional fee in order to bring a friend to the club for free whenever they want – can automatically enjoy a 20 per cent discount at vending machines.


Read Health Club Management online at healthclubmanagement.co.uk/digital 65


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