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INTERNATIONAL in brief...


bonga gyms opens third club Mexican operator Bonga Gyms opened its third club last month, in Azcapotzalco (Mexico City). Bonga Gyms is the first budget


operator in Mexico, offering clubs of over 1,000sq m with the latest kit, plus lounges with snacks and drinks. Its first two clubs opened in March and May 2011. (See HCM June 11, p16)


holmes place iberia deal Holmes Place International last month acquired the 29 Holmes Place Health Clubs in Spain and Portugal. Holmes Place Iberia had been


separated from the International Group since 2005. “Tis deal marks the fulfilment of our long-held desire to see the brand reunited under one ownership structure,” says Doron Dickman, CEO of Holmes Place Europe. Meanwhile, Holmes Place has


closed three clubs in Austria (see p21).


énergie moves into italy Te énergie Group has announced an agreement to take the fitness chain into the Italian market. Roberto Trisoglio assumes the


position of master franchise holder for énergie Fitness for Women (EFFW), with exclusive franchising rights to the EFFW product in Italy. Te five-year goal is to reach 30- plus franchise locations.


new model for curves europe Te whole of the Curves Europe business has moved to a master franchise model, aimed at putting the decision-making power into the hands of local experts. Master franchisees Joanna


Dase and Frank Polman will now oversee over 400 clubs in the UK, Ireland, Norway, Sweden, Denmark, Iceland, Finland, Germany, Holland, Belgium and Luxembourg. Previously, all of Europe


reported directly to the brand owner at Central HQ in Texas, US. Tat relationship will continue to exist, but the master franchisees are now able to make autonomous decisions at a local level.


16 and indoor cycling studios, and CrossFit area


Reebok Fitness club opened in Reykjavik, Iceland, in November 2011. A family-owned site, the new club is


independent of other Reebok facilities – the owners are the distributors of Reebok and adidas in Iceland.


NEWS


reebok club for reykjavik, iceland Te 3,700sq m club offers a gym with


cardio and strength equipment from Star Trac – resistance equipment comes from various Star Trac lines: Inspiration, Impact, Instinct, HumanSport, Leverage and Max Rack. Tere is also a selection of Reebok fitness kit. Other facilities include an indoor cycling studio with 100 bikes, a large hot yoga studio, three other large studios and a CrossFit area. With monthly fees of just 2990 ISK


(approximately £15) and no contract, membership at the club is half the price of its competitors. Te indoor cycling studio is also larger than at competitive clubs, and members book their spot online so they don’t have to queue before popular classes. Te owners plan to open further sites


fit4fun academy for kuwaiti kids Te 3,700sq m club houses a gym, hot yoga


Fit4Fun Academy, which soſt-launched in Kuwait last month, is a new premier kids’ gym and sports academy. Te Academy promotes physical fitness


and children’s health by offering fun activities and classes for kids and teenagers. Tese include mixed martial arts, hip hop, break dance, jumping, Parkour, boot camp, target shooting and so on. Fit4Fun Academy is based on the


philosophy that fitness should be fun. “Only if we enjoy our workout we will stick to it. And only if we engage in an active lifestyle while we are young will we create an exercise habit and keep on moving throughout our lives,” says managing director Michaela Fitz.


once the initial club has reached its target membership base.


Fun fitness: Te new academy in Kuwait offers activities for kids and teenagers


intenz launches virtual gym concept


Corporate wellbeing service provider Intenz (High Five Health Promotion) has created a new virtual gym concept – ìts my life – launched last month in the Netherlands, Finland and Sweden. Te concept is based on an


accelerometer-style activity monitor, which records steps taken, distance covered, activity time and calories burned. Data is then downloaded to a website, with personal trainers/coaches able to access the information and provide advice and motivation.


Read Health Club Management online at healthclubmanagement.co.uk/digital Primarily a corporate offering,


companies will pay €200–300 per year, per person for the soſtware licence, activity monitor and personal coaching on behavioural change. Te website also offers tips and other


content to help participants develop a greater awareness of their exercise habits, and to encourage them to exercise more. Te product will be rolled out to


Germany and Belgium in April, and to other European markets in the second half of the year.


february 2012 © cybertrek 2012


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