project profi les
PROJECT PROFILE PROMOTION
The Vale Resort offers new members a free PT session on an Xdream bike
ENHANCED EXPERIENCE
Supplier: Trixter Client: The Vale Resort
T
he Vale Resort is one of the UK’s top country clubs and a standalone centre of excellence for sport, based just north of Cardiff. It is home to both Championship football league and national rugby
clubs, as well as hosting training camps for an established and growing list of national and elite level teams. In addition to providing for elite sporting bodies, the Vale
also supports a strong membership base, offering one of the industry’s most up-to-date training facilities across the cardio fl oor, weights area and the studio timetable. It embraces all methods of training to achieve client results – from functional training, vibration training and virtual interactive training
to offering technical advice and programmes at the Running Analysis School. The Vale succeeds in providing a performance venue for the outright beginner through to the seasoned pro. Included within this offering are Trixter Xdream virtual
interactive bikes on the gym fl oor, and Trixter X1000 studio bikes. “We use the Xdream bikes to entice prospective members into the Vale, offering a PT session on the Xdream as part of the sign-up,” says Carl Lester, general manager. “Every month we also offer a different challenge. The Xdream has become an addictive tool for our members, which ensures the success of the race nights we run. This provides a great retention platform, as members keep coming back to complete the levels and take part in the team competitions that we run.” “It’s fantastic to be part of such a unique offering within
the Vale, adding to its existing member experience as well as helping to attract new prospective clients,” adds Lyndon Wood, sales director for Trixter. The Trixter Xdream and the X-Bike are designed, and
proven, to offer a total body training effect. The Xdream simulates the terrain you ride through on the screen in front of you, totally engaging and immersing the user in the experience. It also allows you to compete with your colleagues side by side. Meanwhile, the X-Bikes offer a great evolution in studio cycling, bringing the upper body into the class and strengthening users’ cores as they train. “We decided to introduce the X-Bikes, to
offer a different indoor cycling experience, almost three years ago now. Managing the change was key to success; with the continued support from Trixter, our classes have grown, with a real cross-section of members taking part,” adds Lester. “The Xdream is something else. Never
The Xdream bikes can be addictive, and race nights help boost retention
78 Read Health Club Management online at
healthclubmanagement.co.uk/digital
before have we had members crowding round kit as colleagues race it out in the fi nals. The only thing we have to watch is the over- zealous comments as they overtake and knock each other off! It’s a cracking piece of kit!”
For more information:
www.trixter.net february 2012 © cybertrek 2012
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