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traditional description of an airline caterer. We now have IT partners supporting us with cash payment and management technology that speeds up and simplifies the entire onboard sales process. And to further improve the sales process we offer sales training for cabin crew. Some of our customers also run our in-flight store solution, which brings new products into the airline domain and can also be accessed by passengers on the web. This shopping experience puts an airline in contact with its passengers on more occasions than the traditional buy and fly instances.”
Creating efficiency leads to savings Efficiency driven savings cover a broad area. On the one hand there are indirect efficiencies such as improvements in an in- flight service provider’s internal processes where savings can be passed onto airlines. And, on the other hand, there are direct efficiencies from which an airline benefits directly.
Indirect efficiencies Looking for efficiencies within an organisation is important for any enterprise, however, achieving them can be a different matter. According to Dirk Mulzer, Managing Director of LSG Sky Chefs In-flight Equipment and Logistics division (LCL), it’s all about getting the right balance. “We have a whole host of programmes dedicated to streamlining our business, but in order for them to actually be successful; they have to improve our offering. Take SkylogistiX for example, our joint venture with Kuehne and Nagel, it was obvious that together we could reduce an airline’s logistic and ownership costs, while increasing the effectiveness of logistics, something which neither company could do as effectively on their own. When focusing on our core catering business, we know that existing processes can always be improved. For example, at London Heathrow, an initiative suggested by some of our drivers to modify delivery processes has resulted in improved service, reduced costs and reduced environmental impact, something which we’re now introducing at other airports.”
Direct efficiencies Many in-flight service providers offer innovations that provide direct savings to airlines. Take the LSG Sky Chefs’ QUANTUM lightweight trolley for example, it offers advantages to every party that comes into contact with it. It weighs 40% less than standard aluminium trolleys, which means it requires less fuel to fly it, cutting an airline’s costs and its environmental impact. And because it’s lightweight, it’s easy to upload and push up and down the aisles. It also consists of significantly fewer parts than conventional trolleys, which reduces maintenance time and costs. Additionally, it can be designed in-line with an airline’s technical and branding specifications. Not surprisingly, an innovation like the QUANTUM trolley
has received a number of awards including the prestigious Crystal Cabin Award. It doesn’t end there, LSG Sky Chefs is continually developing new sustainable innovations that offer savings to customers, such as lightweight wine bottles and biodegradable tray sets.
The most important thing for any in-flight service provider to do is to continue looking for new ways of creating efficiencies.
The obvious choice
When choosing an in-flight service provider, an airline needs to consider all of the above. Can they understand my passengers? Can they predict their behaviour? Can they differentiate my product and tailor it to my passengers’ needs? Do they have a network that can add value to my in- flight services? And, can they increase my revenues and offer savings? If the answer is yes to all of these, then the airline has made the right match.
For further information, please download the following LSG Sky Chefs Whitepapers. Buy-on-Board: A viable alternative
http://lsg.sc/BoB Differentiating In-flight services
http://lsg.sc/inflight Or visit
www.lsgskychefs.com
LSG Sky Chefs, Stand 6B50
01. SkylogistiX, a joint venture between LSG Sky Chefs and Kuehne + Nagel works with airlines to create significant efficiencies throughout the supply chain
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